Musk sets the stage for a power struggle with Apple’s Cook with his tweets
By MYBRANDBOOK
The world’s richest man Elon Musk ignited a spat with the CEO of the world’s most valuable public company, Apple by tweeting “What’s going on here @tim_cook?” on Monday.
In a series of tweets over 15 minutes, Musk, the new owner of Twitter, accused Apple of threatening to withhold Twitter from its App Store. The move would limit some new users from downloading the app.
Musk said that the action would amount to censorship while also saying that there was no explanation from Apple for why Twitter would be blocked. He added that Apple had also reduced its advertising spending on Twitter.
“Apple has mostly stopped advertising on Twitter. Do they hate free speech in America?” Musk wrote on Monday.
With his tweets, Musk set the stage for a power struggle with Cook, who holds immense influence over other tech companies through Apple’s dominance. Musk has a vested interest now in Apple’s clout because of his ownership of Twitter, which he bought last month for $44 billion.
Twitter is distributed through Apple’s App Store and is used by iPhone and iPad owners around the world. In one tweet, Musk implied he was ready for “war” with Apple.
Musk has been poised to confront Apple since taking over Twitter. His business plan is predicated on shifting its revenue from a dependence on advertising to a greater reliance on subscription sales. But any new subscription revenue will be subject to Apple’s practice of taking as much as a 30% cut.
Musk’s complaints also come at a pivotal time for Apple, when there is already a push in Congress during the final months of the year to advance a series of antitrust laws. Among the bills under consideration is the Open App Markets Act, which seeks to give developers more control over their apps and allow them to skirt the fees that Apple and Google charge.
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