Apple drops the plan of increasing iPhone 14 production over low demand
By MYBRANDBOOK
Apple Inc is dropping plans to increase production of its new iPhones. The report says that “an anticipated surge in demand failed to materialize.” It is said that Apple first wanted to increase production of the iPhone 14 by at least 6 million more units by the end of the year.
The company told suppliers to cut down efforts to increase assembly of its flagship iPhone 14 product family by as many as 6 million units in the second half of this year. The company will instead aim to produce 90 million handsets for the period, nearly the same number as a year ago and in line with Apple's original forecast this summer.
This year, Apple introduced four new iPhone models: the iPhone 14, iPhone 14 Plus, iPhone 14 Pro, and iPhone 14 Pro Max. The only thing different between them is a slightly faster chip, satellite connectivity, new camera features, and the Plus model replacing the iPhone mini.
With prices starting at $799 for iPhone 14 and $899 for iPhone 14 Plus, the new phones are very close to the price range of the iPhone 14 Pro, which starts at $999 and features a brand-new always-on display with Dynamic Island, a 48-megapixel wide camera, and the new A16 Bionic chip.
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