Ashok Kumar 
Founder & MD - RAH Infotech 

Paving ways digitally
RAH has always backed digital transformation solutions and products. As the demand for this is only increasing post-2020, RAH has relentlessly pursued this factor with the partners and customers. The company is focusing on technology-centric, data-driven and digital design which leverages a digital business ecosystem by building greater understanding of its customers through data insights, stronger customer experiences, stronger information security and greater efficiencies. RAH is providing better customer service, better customer value and greater data security by building a digital-savvy team around them to help drive the business in a smooth and efficient way. RAH, being the industry leader, has understood this necessity and supported the digital transformation process internally and externally.

Bolstering Digital Avenue
As one of India’s largest technology distributors, RAH has partnered with few of the world’s largest enterprise software makers, to assist Indian businesses in their digitalization journey. This is to help the customers become more technologically and digitally focused, and build more agile, cyber-secure and analytics-driven businesses. The company believes in ensuring that its customers can transition to more future-proof, digital-first business operations in a seamless and secure manner. RAH Infotech offers a robust portfolio backed by advanced analytics, which provides the insights, efficiencies, and automation required to succeed in today’s rapidly growing market. There is a need for companies irrespective of their size to be technologically adept and prepared for the future and RAH is happy to be involved in the process. 

Adoption of Digital Best Practices
Every digital transformation journey requires a staged approach involving a variety of stakeholders and a clear set of goals and a road-map. RAH is now focusing on new employee skills, a healthy organisational culture, employee communication, and employee empowerment, all of which are critical prerequisites that will change their path to fully leverage changes and opportunities of emerging digital technologies and their impact on the business performance leading to a successful digital transformation journey.

RAH has changed their Home-grown Sales CRM to Sales-Force to get sales insights and intelligence to fuel innovation, accelerate and create a significant competitive advantage and it’s a first step towards their automation journey of Marketing to Lead to Bill to Cash Journey.

PROTECTION AGAINST DIGITAL THREAT LANDSCAPE
RAH as the distributor to the big technology players in the market have the right expertise in cybersecurity, hence protecting itself, its clients and customers against the evolving digital threat landscape. Its technology experts help by constantly monitoring and researching to understand the tools and techniques that threat actors use in order to understand and help customers choose which product or solution to be used for their line of business. The company is focused on the firewalls, anti-virus, malware detection, DDoS protection, Bot Management, Managed Detection and Response and other technologies which prevent potential breach. With the increasing threats, the company advises on deploying more scanning, monitoring and logging tools to identify intrusions and to detect strange data traffic as early as possible. State-of-the-art technologies which are compatible with an organization’s infrastructure help in strengthening the security.

RAH is taking Hybrid Cloud Approach using SAAS Models to utilize the best of the Cloud platform, solution and services with advanced security.
Information Security- ensuring the safety and privacy of critical data
As the rapid change in technology and business requirements has been a never ending process. There must be a concern for Information Security as it protects the confidentiality, integrity and availability of information stored and physical data with organizations from unauthorized access whether with malicious intent or not. By choosing the right information security solution that validates certification knowledge of best practices, the company can protect an organization against cyberattacks from external or internal agencies. As the impact would be directly damaging the reputation and financial stability of an organization.