To meet the client’s experience CMOs focus on developing a varied range of competencies and perspectives
By MYBRANDBOOK
Nikhil Dudwadkar
Head of Marketing-South Asia, Kaspersky
The evolving role of CMOs
The modern CMO must comprehend the customer experience. They need to know what their customers are thinking, how they want to be addressed, and how the products and services are related to their demands. Kaspersky communicates with its customers at every level and touchpoint. As a result, the company has the unrivalled power to translate these insights into actionable plans. Kaspersky has been able to connect customer data and analytics to each of those consumer experiences. It uses its data, applies analytics, and learns more about how and when the customers connect with the company, as well as why they should connect.
Contribution towards strategic business discussions
The CMO’s position within Kaspersky’s C-suite has lately altered, as they must persistently seek customer experience by employing digital breadcrumbs to portray the complete customer experience. To ingrain customer insights across the firm and make marketing make sense, the company builds strategic collaborations. Working with finance departments to integrate marketing activities with key performance indicators and widen the marketing reach beyond typical campaigns has grown into the function. To comprehend the client’s experience, he would focus on developing a varied range of competencies and perspectives. By taking an inventory of present skills and identifying strengths and opportunities, CMO builds a center-brain mentality.
Real-Time Marketing to Drive Sustainable Growth
The new playbook for CMOs is to drive sustainable growth through real-time marketing. The Covid-19 pandemic has propelled digitization in ways no one could have expected, and the CMO must use a framework-driven data collection process to build a clear vision for the marketing plan. Kaspersky ensures that talent has a foundation of facts and creative skills while also allowing for specialists. Re-imagining the customer journey with real-time involvement and blending long-term brand building and short-term marketing engagements has been the priority.
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