Instagram to shut down its IGTV section
By MYBRANDBOOK
Instagram is ending support for its independent long-form video app IGTV, and instead will focus on keeping all video on the main Instagram app, saying that this move is part of its efforts to make it as simple as possible to discover and create.
Instagram also announced that it will no longer support in-stream video ads, previously known as IGTV ads, as it shifts focus to Reels. Instagram introduced IGTV in 2018, allowing users to upload hour-long videos onto the platform. However, the service failed to take off among its users.
Later this year, Instagram said it will begin testing a new ad experience on its platform that will allow creators to earn revenue from ads displayed on their reels. The service currently has a Reels Play bonus programme that helps creators earn money based on the performance of their Reels.
Instagram said in a blogpost that it will continue to invest in simplifying its video formats over the coming months, making it easier to create and watch videos on the platform. The company said, “We are also working to create one, consistent way to share your videos, bringing together creation tools and offering new ways to discover content.”
Creators who are currently able to monetize their on-demand videos with in-stream ads will be automatically eligible to monetize with overlay ads. By mid-March, these tests will expand to creators in nearly all 53 countries where in-stream ads are available, including India.
Singapore to remove One-Time Passwords from Bank Accounts
According to the Monetary Authority of Singapore, clients who utilise secur...
Is 375 million Airtel subscribers database breached?
When a hacker claims to have accessed and put up for sale a customer databa...
The government of India intends to construct a single portal f
A single portal will be launched by the Indian government to list all of it...
OpenAI offers GPT-4o, a faster model available to all users at
GPT-4o, a faster and more sophisticated AI model, is made available to all...
Icons Of India : Anil Kumar Lahoti
Anil Kumar Lahoti, Chairman, Telecom Regulatory Authority of India (TR...
Icons Of India : Anil Agarwal
Anil Agarwal, the Founder and Chairman of Vedanta Resources Ltd., is r...
Icons Of India : NIKHIL RATHI
Co-founder & CEO of Web Werks, a global leader in Data Centers and Clo...
EESL - Energy Efficiency Services Limited
EESL is uniquely positioned in India’s energy sector to address ener...
IREDA - Indian Renewable Energy Development Agency Limited
IREDA is a specialized financial institution in India that facilitates...
C-DAC - Centre for Development of Advanced Computing
C-DAC is uniquely positioned in the field of advanced computing...
Indian Tech Talent Excelling The Tech World - Sanjay Mehrotra, CEO- Micron Technology
Sanjay Mehrotra, the President and CEO of Micron Technology, is at the...
Indian Tech Talent Excelling The Tech World - RAVI KUMAR S, CEO- Cognizant
Ravi Kumar S, appointed as CEO of Cognizant in January 2023, sets the ...
Indian Tech Talent Excelling The Tech World - Aneel Bhusri, CEO, Workday
Aneel Bhusri, Co-Founder and Executive Chair at Workday, has been a le...