India International Trade Fair to be held from November 14-27 at Pragati Maidan, New Delhi
By MYBRANDBOOK
This year, the 40th edition of India International Trade Fair(IITF) will manifest its theme “Atmanirbhar Bharat” with a focus on economy, export potential, infrastructure supply chain, demand and vibrant demography. Inspired by a great vision of the Prime Minister of India, Shri Narendra Modi, the event is organised as integral part of “ Azadi Ka Amrit Mahotsava”- commemorating the 75th year celebration of India‘s Independence in newly built halls of International Exhibition-cum-Convention Centre (IECC) as well as in the existing halls at Pragati Maidan, New Delhi from November 14 to 27,2021. The fair will be organised as per the preventive measures to contain spread of the pandemic.
The fair also manifests the undying spirit of the business fraternity who faced tremendous challenges due to the pandemic. Significantly, the theme reflects their determination to showcase excellence of brands and create a new opportunity for growth and attain self-reliance in sectors like agriculture, micro, small & medium enterprises (MSME), power, tourism, etc.
IITF with B2B and B2C components is one of the largest integrated trade fairs in the South- Asian region. The format of IITF has business; social, cultural and educational dimensions that are weaved together where visitors and exhibitors, media persons, marketing professional, social activists, NGOs etc. all converge to explore their objectives. Domestic as well as overseas buyers source their needs. A number of Government organisations and departments use this platform to spread awareness about their programmes and policies among the public. As such, almost all States and Union Territories of India participate in this mega event, which depicts the picture of ‘Mini-Bharat’.
Apart from trade and industry related conferences and seminars, the fair offers branding opportunities on large LED screens installed at strategic locations in fair premises. Besides, other major attractions and promotional facilities include: Mobile application, investment and joint-venture opportunities, transfer of technology option, start ups and SMEs cultural and State Day celebrations.
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