Mobile phone companies delaying new launches
By MYBRANDBOOK
According to industry executives and market trackers, top smartphone companies including Realme, Poco, Xiaomi, Vivo, Asus, Realme, Samsung, Micromax and the Transsion group are delaying their planned phone launches slated for May, sensing tepid consumer demand and challenges in distribution and manufacturing process due to the Covid second wave.
The month of May has already become the driest for smartphone makers with only nine launches planned for the second half, which are set to be deferred as well. This is against the record breaking preceding two months with March recording launches of 22 new models, including variants, and April seeing 26.
In a statement Monday, Asus India said it is deferring the launch of its Zenfone 8 series in India, which was slated for May 12. A Realme spokesperson said that it had cancelled the launch of the Realme X7 Max 5G and is evaluating a suitable date to bring the phone to market. Micromax, on its part, said it is deferring the launch of its upcoming smartphones to prioritise the health and wellness of its employees, partners and customers. People close to Vivo said future launch timelines are still under discussion.
Prabhu Ram, head-industry intelligence group at CyberMedia Research (CMR), said it’s a pragmatic move by smartphone brands to defer their upcoming smartphone launches and prioritize safety and relief efforts.
Counterpoint’s Pathak noted that a lot of marketing activities have dried up given the sentiments currently. The cancellation of the Indian Premier League must also be driving down the pressure on its title sponsor Vivo to reconsider product launches.
Market trackers have already downgraded the current quarter’s total smartphone shipment forecast. Counterpoint gauged that there will be a loss of 5 million shipments during the April-May period whereas CMR estimates a 15-20% sequential dip over the preceding quarter.
Singapore to remove One-Time Passwords from Bank Accounts
According to the Monetary Authority of Singapore, clients who utilise secur...
Is 375 million Airtel subscribers database breached?
When a hacker claims to have accessed and put up for sale a customer databa...
The government of India intends to construct a single portal f
A single portal will be launched by the Indian government to list all of it...
OpenAI offers GPT-4o, a faster model available to all users at
GPT-4o, a faster and more sophisticated AI model, is made available to all...
Icons Of India : Arjun Malhotra
Arjun Malhotra, the Chairman of Magic Software Inc., is widely recogni...
Icons Of India : ASHISH KUMAR CHAUHAN
Ashish kumar Chauhan, an Indian business executive and administrator, ...
Icons Of India : MADHABI PURI BUCH
Madhabi Puri Buch is the first-female chairperson of India’s markets...
ECIL - Electronics Corporation of India Limited
ECIL is distinguished by its diverse technological capabilities and it...
HPCL - Hindustan Petroleum Corporation Ltd.
HPCL is an integrated oil and gas company involved in refining, market...
NIC - National Informatics Centre
NIC serves as the primary IT solutions provider for the government of ...
Indian Tech Talent Excelling The Tech World - Rajiv Ramaswami, President & CEO, Nutanix Technologies
Rajiv Ramaswami, President and CEO of Nutanix, brings over 30 years of...
Indian Tech Talent Excelling The Tech World - Sanjay Mehrotra, CEO- Micron Technology
Sanjay Mehrotra, the President and CEO of Micron Technology, is at the...
Indian Tech Talent Excelling The Tech World - Dheeraj Pandey, CEO, DevRev
Dheeraj Pandey, Co-founder and CEO at DevRev , has a remarkable journe...