Mobile phone companies delaying new launches
By MYBRANDBOOK
According to industry executives and market trackers, top smartphone companies including Realme, Poco, Xiaomi, Vivo, Asus, Realme, Samsung, Micromax and the Transsion group are delaying their planned phone launches slated for May, sensing tepid consumer demand and challenges in distribution and manufacturing process due to the Covid second wave.
The month of May has already become the driest for smartphone makers with only nine launches planned for the second half, which are set to be deferred as well. This is against the record breaking preceding two months with March recording launches of 22 new models, including variants, and April seeing 26.
In a statement Monday, Asus India said it is deferring the launch of its Zenfone 8 series in India, which was slated for May 12. A Realme spokesperson said that it had cancelled the launch of the Realme X7 Max 5G and is evaluating a suitable date to bring the phone to market. Micromax, on its part, said it is deferring the launch of its upcoming smartphones to prioritise the health and wellness of its employees, partners and customers. People close to Vivo said future launch timelines are still under discussion.
Prabhu Ram, head-industry intelligence group at CyberMedia Research (CMR), said it’s a pragmatic move by smartphone brands to defer their upcoming smartphone launches and prioritize safety and relief efforts.
Counterpoint’s Pathak noted that a lot of marketing activities have dried up given the sentiments currently. The cancellation of the Indian Premier League must also be driving down the pressure on its title sponsor Vivo to reconsider product launches.
Market trackers have already downgraded the current quarter’s total smartphone shipment forecast. Counterpoint gauged that there will be a loss of 5 million shipments during the April-May period whereas CMR estimates a 15-20% sequential dip over the preceding quarter.
BREAKING NEWS
TECHNO TRENDS
Nazara and ONDC set to transform in-game monetization with ‘
Nazara Technologies has teamed up with the Open Network for Digital Comme...
Jio Platforms and NICSI to offer cloud services to government
In a collaborative initiative, the National Informatics Centre Services In...
BSNL awards ₹5,000 Cr Project to RVNL-Led Consortium
A syndicate led by Rail Vikas Nigam Limited (abbreviated as RVNL), along wi...
Pinterest tracks users without consent, alleges complaint
A recent complaint alleges that Pinterest, the popular image-sharing platf...
E-Magazine
TECHNOTAINMENT
Netflix adds 'Moments' feature for saving, sharing scenes from
Netflix has introduced a new “Moments” feature on its mobile app, whic
Jacqueline Fernandez come together with YouTuber Mr. Beast for
Jacqueline Fernandez has partnered with American YouTuber Mr. Beast to b
MOVERS & SHAKERS
Visa elevates Rishi Chhabra as new Country Manager for India
Rishi holds a Master’s in Industrial Engineering from The Ohio State Univ
Genesys welcomes Albert Nel as Senior VP and Regional Sales Le
Genesys continues to deepen its investment in the APAC region. Earlier this
OPEN YOUR EYES
INTERVIEWS
Bolstering its commitment to help build a truly self-reliant B
CP PLUS is dedicated to spreading a sense of security to every corner of In
Cisco building a trusted and resilient future for the nation
Security is foundational to everything Cisco does and customers insist on e
HOT PICK
SonicWall Launches TZ80: A Powerful Solution for Remote Office
SonicWall announced today the launch of the TZ80, a groundbreaking securit
Gigabyte X3D Turbo: A Gaming Revolution
GIGABYTE X3D Turbo Mode is a cutting-edge feature that unifies cores distr
MAKE IN INDIA BRANDS
STERLITE TECHNOLOGIES LTD.
HAVELLS INDIA LTD.
PDRL - Passenger Drone Research Pvt. Ltd.
GLOBUS INFOCOM LTD.
EMINENT CIO'S OF INDIA
ICONS OF INDIA
ICONS OF INDIA : SUNIL VACHANI
Sunil Vachani is the Chairman of Dixon Technologies (India) Ltd. Under...
Icons Of India : NATARAJAN CHANDRASEKARAN
Natarajan Chandrasekaran (Chandra) is the Chairman of Tata Sons, the h...
ICONS OF INDIA : S KRISHNAN
S Krishnan as the secretary for the electronics and information techno...
PARTNER SPEAKERS
PSU
ECIL - Electronics Corporation of India Limited
ECIL is distinguished by its diverse technological capabilities and it...
IFFCO - Indian Farmers Fertiliser Cooperative
IFFCO operates as a cooperative society owned and controlled by its fa...
EESL - Energy Efficiency Services Limited
EESL is uniquely positioned in India’s energy sector to address ener...
VIDEOS
Top 25 Brands
Global Indian industry
Indian Tech Talent Excelling The Tech World - George Kurian, CEO, Netapp
George Kurian, the CEO of global data storage and management services ...
Indian Tech Talent Excelling The Tech World - Aneel Bhusri, CEO, Workday
Aneel Bhusri, Co-Founder and Executive Chair at Workday, has been a le...
Indian Tech Talent Excelling The Tech World - AJAY BANGA, President - World Bank
Ajay Banga is an Indian-born American business executive who currently...
STARNITE AWARDS 2024
ITFORUM 2024
CMO of the Year
WOMEN LEADERSHIP
IMAGE GALLERY
TRENDS IN TECHNOLOGY
MORE VIDEOS
ADVERTISEMENTS
TECHNOLOGY DISRUPTION
UNICORNS REVOLUTIONISING
