Cisco promotes Luxy Thuraisingam as its Head Of Global Partner Marketing
By MYBRANDBOOK
Cisco Systems has announced the promotion of Luxy Thuraisingam to its new Head of Global Partner Marketing. With nearly two decades of marketing experience, Thuraisingam is replacing Boon Lai, who served as Vice President Of Global Partner Marketing for Cisco for more than two years. Lai joined Google in January as senior director of product marketing, Google workspace communications.
In her new role, Thuraisingam will report to Michelle Chiantera, Vice President of Americas growth marketing and global partner segments for Cisco.
According to Thuraisingam,“I’m excited to have the opportunity to take what I’ve learned from working with partners via my America’s industry role and Cisco’s fantastic Canadian partner ecosystem and, together with the team, expand my relationships and drive impact for Cisco partners on a global scale. Drawing on my 18-plus years’ experience as a marketing innovator, my team will optimize partner programs by bridging data with creative applications, while supporting emerging consumption models such as a service and cloud-based product launches.”
Thuraisingam started at Cisco in 2019 as Vice President, America’s industry and Canada growth marketing. In her last role, she led a marketing organization that included supporting Cisco’s partners. Thuraisingam has been instrumental in transforming the Canada marketing culture, earned the trust of sales stakeholders and partners, and delivered exceptional business results, according to Chiantera in a blog post on the promotion.
Prior to her time with Cisco, Thuraisingam led marketing for two different Canadian telecommunications companies. She served as Director of Digital Performance Marketing for Rogers Communications and Senior Marketing Manager for Telus Corp.
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