TRAI suspends pesky SMSes regulation for 7 days
By MYBRANDBOOK
The Telecom Regulatory Authority of India (Trai) suspended the implementation of the unsolicited commercial communication (UCC) framework that caused massive disruption in Unified Payments Interface (UPI), Aadhaar-enabled Payments (AePS), netbanking and credit card payments, among others, due on Monday.
The new distributed ledger technology (DLT) deployed by telecom operators checks the sender ID and content of every commercial SMS originating from a registered source while SMSes from unregistered senders are simply blocked by the new platform.
“We are concerned about any customer inconvenience caused and have ordered a 7-day temporary suspension of the SMS scrubbing which was activated on Monday, as per the senior officials.
Following the development, the one-time password (OTP) services across sectors, including non-financial services including transaction limit alerts and registration of new customers also failed on Monday.
In a response, the SP Kochhar, Director general Cellular Operators Association of India (COAI) who represents telecom service providers such as Reliance Jio, Bharti Airtel and Vodafone Idea, said that due process has been followed to address the issue of unsolicited commercial communication.
“TSPs have sent various communications to the principal entities (on whose behalf messages are sent) to register their content template with the telcos before March 7,” said Kochhar .
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