Apple cuts off the App Store commission to 15% for small businesses
By MYBRANDBOOK
Tech iPhone maker Apple has slashed off its App Store commission by half to 15% for small businesses earning up to $1 million (about ₹7.4 crore) per year on the platform. In the past, Apple and Google have been criticised for the high commissions charged from app developers.
In a statement, Apple said the new developer programme will accelerate innovation and help small businesses and independent developers propel their businesses forward.
“The new App Store Small Business Programme will benefit the vast majority of developers who sell digital goods and services on the store, providing them with a reduced commission on paid apps and in-app purchases,” it added.
Developers can qualify for the programme and a reduced 15 per cent commission if they earned up to USD 1 million in proceeds during the previous calendar year, said Apple.
The move can also assume significance as Apple has been aggressively expanding its presence in India, which is home to a large developer base.
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