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OTT Platforms are equally good then the Films: Saif Ali Khan


By MYBRANDBOOK


OTT Platforms are equally good then the Films: Saif Ali Khan

The digital streaming platforms provide artistes with an "egalitarian" environment where everyone is treated as an equal as the films, says Actor Saif Ali Khan .

 

Since OTT platforms do not provide viewership numbers, it helps people in judging a film or a series purely on its merit. "It's wonderfully liberating not to be bothered by the box office, which naturally controls creativity quite a lot. The audience decides what they want to see and who becomes a star.

 

A star commands a certain opening day number. Your price tag is based on market value. But to have an egalitarian environment is always good, Khan told PTI.

 

Khan said the duo were "equals" on set and were competing with each other for the betterment of the project, with no industry-set hierarchy.

 

Whereas, a film's set tends to be a bit more hierarchical based on who you are. Which is there because it's a capitalist world," he added.

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