Amazon adds more kirana shops and delivery partners to meet on time delivery during festive season
By MYBRANDBOOK
With the entry of Reliance’s JioMart, India’s ecommerce market are heating up and becoming hyper-competitive. Also, the awaited Bharat eMarket, the ecommerce portal by traders’ body CAIT and another one to be reportedly launched by Tata will further boost the choices for consumers. The incumbent players like Amazon and Flipkart are further strengthening their positions. This assumed significance ahead of the annual sale events of the companies that are likely to be bigger than previous years.
In order to meet the expected growth in consumer demand during the festive season, Amazon said that its flagship delivery programme I have Space, for kirana stores with extra space for storage of Amazon packages and sufficient manpower to deliver them in two-three km radius of their stores, now has over 28,000 such stores in nearly 350 cities.
In 2015 Amazon launched the program with 2,500 stores. It grew to over 20,000 stores as in June 2018, as per Amazon Blog. It further added more than 8,000 stores.
Amazon has also said that it has increased its delivery partners to its network and added nearly 200 delivery stations, including those operated by Delivery Service Partners. The company claimed that it has close to doubled the reach of its Amazon Flex programme in the last four months to serve 65 cities now. The individual delivery partners can also work as per their own schedules to earn additional income between Rs 120-140 per hour delivering Amazon orders. Amazon also introduced ‘Society pickup points’ – for contactless deliveries in high-density residential societies in Mumbai, Delhi, Bangalore and Hyderabad. The programme offers virtual pickup points and physical locations within housing complexes.
“The recent expansion of our delivery programs has collectively furthered Amazon India’s goal to improve reach and provide a fast, safe and more seamless ecommerce experience ahead of the festive season,” said Prakash Rochlani, Director, Last Mile Operations, Amazon India in a statement.
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