Zendesk to continue investing in building a robust infrastructure to ensure a high-level of consistent reliability
By MYBRANDBOOK
Key Priorities of 2020
COVID-19 caused a massive shift across all industries and customer expectations have changed dramatically within a matter of weeks. In order to keep up with the changing expectations and the emerging trends in the CRM space, we are refocusing on our core values of agility and flexibility to emphasize the time-to-value our company provides, both internally and externally. We also will continue to invest heavily in building a robust infrastructure to ensure a high-level of consistent reliability.
At Zendesk, our priority has always been to keep our customers at the center of everything we do and keep things as simple as possible for them. Given that we are now facing a remarkably different world due to the global COVID-19 pandemic, this priority remains the highest on our list. Also topping our list is the safety and wellbeing of the 3,800 Zendesk employees across the globe.
Cyber Security
We expect cyber security to be elevated as a priority for businesses as the need for work from home and remote access capabilities increase with the changing nature of how we do our jobs. In a time where the majority of the workforce is working remotely and will likely to continue to do so for many months (and in some cases even longer), businesses need to have adequate measures in place to protect their data outside of the physical office. A remote workforce has to consider the last mile of privacy, and security while working from home.
Achieving Digitalization
India is a dynamic market and the Digital India initiative has clearly furthered the progress of the nation’s digitization. Since Zendesk launched here in 2016, we have witnessed first hand the growing opportunities and potential that have been made possible by strong partnerships between the government and businesses.
As the pandemic unfolds, we are seeing how Indian companies are increasingly shifting from traditional ways of doing business to more modern, digital platforms and processes. This change takes creativity and a willingness to be open to change, and would say that is what our customers in India have in common - a desire to do things differently and quickly, to be able to see fast results and use that momentum to create lasting innovation and change.
What this global pandemic has done is speed up the rate of innovation. Companies that were behind on the digital transformation curve can no longer afford to wait to make real change. It’s a matter of survival.
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