Reliance Entertainment always adopted Fusion approach towards technology
By MYBRANDBOOK
Sayed Peerzade
Group CIO
Reliance Entertainment
KEY PRIORITIES OF 2020
World knows pace of R Entertainments adaptations to new technologies: since we are sitting on major breakthroughs on digital transformation, we are clear and our concentration is now on next breakthroughs and innovations like:
Extended Reality — this umbrella term, which describes a continuum between everyday physical reality and fully immersive digital reality, includes virtual reality, mixed reality and augmented reality.
Automating Trust — this involves ensuring data authenticity, verifying identities, and creating seamless and fair multi-party transactions by using blockchain, AI and IoT.
Immersive Interfaces — these are natural and frictionless communication techniques between humans, computers and digital environments, including ones that use voice, touch and emotion.
Hyperconnected Networks — they leverage the infrastructure of agile, purpose-built networks and pervasive IoT to intelligently connect everyone and everything to enable seamless interactions between humans and autonomous systems.
COMBINING BREAKTHROUGH & FUSION APPROACH
All of our approaches from the beginning are fusion approaches. We have never gone overboard in selecting technologies. We analysed the need, and brought them step by step with proper planning. That is why we are able to see major results on our transformation. For example, we adapted Hybrid model of Cloud adaptation from beginning and bifurcated data considering security from day one. We have seen organisations adapt cloud models then make corrections post disaster. We have in-house analytics now gone to serverless and cloud native, avoiding costs from day one. These are some examples. Again each transition is a business need, not just tech adaptation objective alone.
CYBER SECURITY
For data driven, data dependent and B2C digital businesses, security should be prime important strategy in overall digital strategy organisation design. Without that the transformation is incomplete and it will fail. As stated above we have taken care of this aspect from day one, so in better position to move ahead.
“We are in the next level of transformation, so I can think of new innovations. However organisations which are now adapting digital and on the middle way, my advice is to first make sure your transformations are well planned and yielding you results. Then take the next step. Yes, the world has moved far in technology and everyone is falling behind.”
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