Sudhir Goel, Chief Business Officer - Acer India
 

PROMISING 2020

Acer has observed a huge demand for laptops in various categories like work from home, learn from home, the game from home, and create from home, owing to the pandemic. The company has therefore recently added a manifold of products in its portfolio like Aspire 7, Swift 3, Nitro 5, Acer, and Acer Veriton business PC for enterprises.

Acer also believes that the need to create and consume content has increased drastically in the recent past and so it has introduced the ConceptD series that is apt for creators and designers. With casual gaming, serious gaming, and professional gaming catching their trends amazingly, Acer has created a gaming range of PCs and laptops that are targeting each of these segments through its Predator and Nitro series. It has also strengthened its Thin & Light verticals to deliver the need for virtual workspace. Acer’s passion for innovation and customer-centricity has taken the company to unprecedented levels, and the company is well poised to change growth orbits and venture into new horizons in the coming years.

SET AS A DIFFERENTIATOR
It is true that a great brand strategy helps in positioning the brand distinctly. Marketing is a key initiative for any organisation to grow further and it must be smart, specific, effective, and attainable enough to position itself successfully. In the year 2020-21, Acer looks forward to expanding its retail presence through Acer exclusive stores and e-stores across the country.

Acer follows the policy of strong customer engagement and gratification. In this regard, the company has launched an Omni Channel solution through its e-store platform which has been designed to help its partners reach out to customers with contactless home delivery and easy payment options. Acer has also tied up with several educational institutions to accommodate the need for laptops to students and teachers, which will lead to a smart online education ecosystem. It thus prioritizes the procurement principle of customers and believes that they will look for consistency, alleviation, and safety measures while shopping along with higher standards of business operations in these unprecedented circumstances.

DIGITAL TRANSFORMATION AGENDA
2019 has been an amazing landmark for Acer in terms of digital involvement since it brought out the best in services to its customers. Acer is focusing on its e-store juncture at best which has been conceptualized for its customers and partners and makes the product deliveries faster and eases out on maintaining physical distancing.

Another focus point will be data security and protection that is very crucial. Owing to the increasing incidence of cyber-attacks coupled with an increase in the complexity and scope of attacks, the need to adhere to cybersecurity protocol is more crucial than ever.

CYBER SECURITY A PRIORITY
There is no doubt that cyber security is most important right now than ever before. Phishing isn’t just limited to emails anymore, and any tech product that a customer uses might become the source of data theft. Whether you are a business or an individual, we are heavily reliant on computers today and thereby have a lot of important data stored on our systems. It is pivotal to stay updated on cybersecurity, track data that is going to any third or even fourth parties and leverage technology assessing cyber security risks.

DIGITAL INDIA MAKING STRIDES
India is a breeding ground for Digitalization. Technology has given a boost to the Digital India initiative and made cost improvements in the Indian economy. Acer supports the Digital India initiative and being a technology company, it is focused on making a benchmark in the Indian ecosystem while implementing the cutting-edge technologies in revolutionizing the business and consumer space.

Acer’s brand strategy of ‘progressive design’, which is powered by R&D is constantly bringing a change to consumers’ lives and this gets reflected from changing consumer behaviours. Acer’s constant growth exists only because of its reliable strategy of investing significantly in research, innovation, and marketing.