Top 25 Brands 2020 - INTERNATIONAL BUSINESS MACHINES CORPORATION (IBM)
By MYBRANDBOOK
ARVIND KRISHNA, CEO
KEY DIFFERENTIATOR: IBM provides integrated solutions that leverage information technology and knowledge of business processes. It operates through the following segments: Cloud & Cognitive Software, Global Business Services, Global Technology Services, Systems, and Global Financing. The Cloud & Cognitive Software segment provides integrated and secure cloud, data and solutions to the clients through its strong work force of 383,800.
PRODUCTS & SOLUTIONS: Computer Hardware (IBM’s POWER microprocessors, Middleware, Software, Hosting, Consulting Services, Cloud Computing (IaaS, SaaS and PaaS), Cognitive Computing, Data & Analytics, Internet of Things, IBM Watson, Security (IBM Secure Blue encryption hardware), All-flash Arrays, IT Outsourcing.
BRAND VISIBILITY: The Global Technology Services segment provides comprehensive IT infrastructure and platform services that create business value for clients. The Systems segment provides clients with innovative infrastructure platforms to help meet the requirements of hybrid cloud and enterprise AI workload. The Global Financing segment encompasses two primary businesses: financing, primarily conducted through IBM Credit LLC, and remanufacturing and remarketing.IBM has made a huge bet on Red Hat, hoping to dominate a potentially trillion-dollar market by scooping up the open-source giant for $34 billion last year.
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