Facebook comes up with new feature – Shops to help small businesses
By MYBRANDBOOK
Facebook has announced that it is rolling out major update called Shops which will effectively turn Facebook and Instagram pages into digital storefronts. The company is pitching it for small businesses.
During a livestream, Facebook CEO Mark Zuckerberg announced the new feature. A Shop would function on a business‘ page or profile, from which a customer could browse their collection of goods. A business could, in theory, have their whole shopping mechanism on Facebook. Third party software like Shopify and BigCommerce will support the shops. Businesses will also be able to implement customer loyalty programs in future.
According to Facebook, setting up a Shop is relatively straightforward: “Creating a Facebook Shop is free and simple. Businesses can choose the products they want to feature from their catalog and then customize the look and feel of their shop with a cover image and accent colors that showcase their brand. This means any seller, no matter their size or budget, can bring their business online and connect with customers wherever and whenever it’s convenient for them.”
Instagram is also getting its own updated shopping experience. This summer, the app will get its own shopping tab. The company has also implied this is part of a larger push into e-commerce, as one of the future plans is that one can “view a business’ shop and make purchases right within a chat in WhatsApp, Messenger or Instagram Direct.”
With this, Facebook is aiming to help the small businesses who are currently struggling during the COVID-19 lockdown. Zuckerberg said, this would help the stores to maintain a steady income and allow them to re-open when the lockdown lifts.
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