Google plans to show kirana markets the online world
By MYBRANDBOOK
It has been reported that Google is testing a pilot program where it looks to bring offline shops to the internet. Unlike the previous online shops, Google will list the products and will make them available via Google Search platform.
Google will sign up offline kirana stores in the country and run their digital operation. Google is testing the program in select cities as of now.
The company is using the online to offline (O2O) model that helps them to connect local retailers with millions of customers. According to the report, retailers like Sangeetha Mobiles and Lenskart in Bengaluru are part of the pilot program.
These brands allow users to view the available products, which helps them make pre-order and get them home delivered if needed
Though no launch time frame is out yet, it is known that this is a pilot program that the company is talking about with the retailers to bring them on board.
On the other hand, Reliance has come out with a new dedicated JioMart WhatsApp number for customers to order more conveniently. JioMart is taking orders on WhatsApp for essential goods, and the delivery is promised within 48 hours.
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