Indus OS joins hands with Digital Turbine to power its mobile app campaigns
By MYBRANDBOOK
Digital Turbine has announced a multi-year agreement with Indus OS, the second-most popular smartphone platform in India.
Indus OS is currently available on eight million smartphones across 80 smartphone models, and aims to add 100 million users by 2020. Currently live, Indus OS launched Digital Turbine’s Ignite platform to power its mobile app campaigns mid May 2017.
India is the world's fastest growing smartphone market, with an estimated 125 million smartphones expected to be sold in India in 2017. Further, over the next three years, it is estimated that 500 million people in India will transition to smartphones, and an overwhelming majority of these people will be users who don't understand English.
Indus OS is built ground-up to meet the local market needs and currently supports 12 major languages. It currently has partnerships with 8 major Indian OEMs and has made giant strides in its vision is to help connect a billion smartphone users in emerging markets.
Rakesh Deshmukh, co-founder and CEO of Indus OS said, “We are the first to deeply customize a smartphone experience that meets the real needs of the emerging market’s citizens through innovation, simplification and localization. By partnering with Digital Turbine, we are able to provide tailored app recommendations that fit the local market and improve end customers’ overall experience.”
Bill Stone, CEO, Digital Turbine said, "Our proprietary app recommendation engine uses data science to optimize and track campaigns for a more engaging end user experience. We are extremely excited to partner with Indus OS in its efforts to advance smartphone adoption and engagement with mobile applications throughout India and other emerging markets."
As the leading independent mobile user acquisition network, Digitial Turbine has driven more than 500 million app installs globally. Digital Turbine’s Ignite platform enables mobile publishers and OEMs to tap into its campaign server for monetization opportunities.
Digital Turbine Media provides unique and exclusive ad inventory through its Advertising Partnership Program, connecting leading advertising agencies with premier access to some of the largest mobile operator networks around the world.
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