AR based Donation lenses by Snapchat to support COVID-19 response efforts by WHO
By MYBRANDBOOK
Snapchat introduces new Augmented Reality (AR) donation lenses in India for Snapchatters who want to support COVID-19 response efforts. Snap Inc. has taken a proactive approach to ensure Snapchatters have access to credible, fact-based information on their platform.
When a Snapchatter views an INR 500 currency note in the Snapchat camera and taps on it, an AR experience will trigger that shows how a potential donation could support the World Health Organization’s (WHO) immediate response efforts, which include tracking the spread of COVID-19, ensuring patients get the care they need, and providing frontline workers with critical supplies.
These new AR lenses build on Snap’s efforts to support Snapchatters and the partners to navigate this unprecedented challenge together. These lenses are being launched in partnership with the United Nations Foundation’s COVID-19 Solidarity Response Fund in support of the WHO, and will direct Snapchatters to the donation page for the COVID-19 Solidarity Response Fund for WHO. Snapchatters will be able to access these lenses in several ways, including in the lens carousel, via Snapcode, or by using Scan. You can donate any amount in supported currencies.
The AR experience will show you how your potential donation could support WHO’s work to track and understand the spread of the virus; to ensure patients get the care they need and frontline workers get essential supplies and information; and to accelerate efforts to develop vaccines, tests, and treatments. The Donation lens is active on other currencies as well such as pound, euro, dollar.
Snap has believed that Snapchatters play a critical role in stopping the spread of the virus; and has seen increased engagement across the platform, including in Snaps sent between best friends, voice and video calling.
This is the latest feature launched by Snap as the team continues to focus on providing a seamless in app experience to help the Snap community communicate with loved ones while being physically distant, stay informed, share vital safety information with their friends, and more.
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