Google introduces new campaign #PehleSafety on Safer Internet Day
By MYBRANDBOOK
Google India has announced a new comprehensive public outreach campaign #PehleSafety with an aim to create awareness around Internet Safety and reiterate its efforts to protect netizens. Google is vested in educating people about best practices for staying safe online, as well as to walk them through specific actions they can take to lock down and protect their online presence.
Saikat Mitra, Director, Trust & Safety, Google India says, “We believe that education is a crucial aspect of online security. Over the course of last year we launched a far-reaching campaign to inform our users about online security, and the steps they can take to keep their internet experience safe. We worked with top YouTube influencers to spread the word on online safety, and launched powerful, step-by-step tools like the Security Checkup and Password Checkup that help you strengthen your Google Account security and address issues in minutes. Hundreds of millions of users visit the Security Checkup each year. The safety of our users remains our highest priority, and we are committed to working toward protecting our users, products, and everything that is so valuable about the internet.”
All of Google’s products are built on a strong foundation of security that automatically protects users and their data from a wide range of threats. Google’s custom-built infrastructure protects its data centers and servers while layers of advanced encryption ensure the protection of user data across Chrome and Gmail. Besides, Google constantly looks out for risks and automatically blocks a wide range of security threats from ever impacting the users.
Google’s automatic Gmail spam and phishing filters block 99.9 percent of suspicious or dangerous emails before they reach users. Google also blocks billions of bad ads. On average, Google blocks 100 bad ads per second, securing and protecting users and ensuring a safe browsing experience. Google products are designed to surface the most authoritative sources of content, but in some cases, people with malicious intent are able to seed content on the Internet that is designed to mislead people. To address this issue, Google uses cutting-edge AI in automated systems that help the company detect and remove such content at scale.
In addition to this, Google has also launched an extensive internet security campaign along with the Data Security Council of India (DSCI), aimed at reaching out to millions of end-users and educating them about best practices for staying safe online.
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