Ather Energy looks to increasing its production capacity, expand to new markets
By MYBRANDBOOK
Hero MotoCorp-backed Ather Energy is planning to expand its production capacity by 12-fold and introduce a new range of products including an electric motorcycle.
Ather Energy currently has a manufacturing capacity of 35,000-40,000 units a year. It is in the final leg of setting up a greenfield factory that will have a capacity to produce 500,000 units a year, which will come up before September next year.
Having marked its presence in the market of Bengaluru, the start-up is looking to adding 30-35 cities in the next two-three years. About 10-11 cities will be added in 2020 alone. It has recently penetrated into Chennai recently and has become its second market after Bengaluru.
Besides Bengaluru and Chennai, Ather Energy’s immediate plans are to enter other large cities like Mumbai, Delhi, Pune, Ahmedabad and Kolkata, which will provide it scale. In mid-2020, the company plans to enter the Mumbai market.
At present, Ather Energy sells only one product, the Ather 450, which is priced at Rs 1.15 lakh. Its maiden product, the Ather 340 had to be pulled out after the entire demand almost moved in favour of Ather 450.
Ravneet Phokela, Chief Business Officer, Ather Energy, said that the company is mulling over launching another line of scooters for consolidating the scooter market, before moving on to motorbikes. “We will certainly build a motorbike. But that is still a few years away, may be three-to-four years. The new line scooters will hit the market in about 12-18 months,” he said.
The existing Ather 450 is being positioned at the premium end and so the company is working on an affordable scooter. “The (new) scooter will be one notch lower in price than the Ather 450 but certainly not a Rs 50,000 product. It will be a high performance, well designed and connected product, having a range of around 75 km to a full charge,” Phokela stated.
Ather Energy however does not have any dealers but has large experience centres where buyers can test drive the products and get first-hand experience of their electric vehicle technology. Right now, it is starting with one experience centre per city but it will also look at expansion later. These experience centres are spread over 2,500-3,000 sq ft.
BREAKING NEWS
TECHNO TRENDS
Nazara and ONDC set to transform in-game monetization with ‘
Nazara Technologies has teamed up with the Open Network for Digital Comme...
Jio Platforms and NICSI to offer cloud services to government
In a collaborative initiative, the National Informatics Centre Services In...
BSNL awards ₹5,000 Cr Project to RVNL-Led Consortium
A syndicate led by Rail Vikas Nigam Limited (abbreviated as RVNL), along wi...
Pinterest tracks users without consent, alleges complaint
A recent complaint alleges that Pinterest, the popular image-sharing platf...
E-Magazine
TECHNOTAINMENT
Netflix adds 'Moments' feature for saving, sharing scenes from
Netflix has introduced a new “Moments” feature on its mobile app, whic
Jacqueline Fernandez come together with YouTuber Mr. Beast for
Jacqueline Fernandez has partnered with American YouTuber Mr. Beast to b
MOVERS & SHAKERS
Visa elevates Rishi Chhabra as new Country Manager for India
Rishi holds a Master’s in Industrial Engineering from The Ohio State Univ
Genesys welcomes Albert Nel as Senior VP and Regional Sales Le
Genesys continues to deepen its investment in the APAC region. Earlier this
OPEN YOUR EYES
INTERVIEWS
Cisco building a trusted and resilient future for the nation
Security is foundational to everything Cisco does and customers insist on e
In India, 88% of Indian business leaders are planning to inves
As we move through 2024, it has become increasingly clear that AI is not ju
HOT PICK
SonicWall Launches TZ80: A Powerful Solution for Remote Office
SonicWall announced today the launch of the TZ80, a groundbreaking securit
Gigabyte X3D Turbo: A Gaming Revolution
GIGABYTE X3D Turbo Mode is a cutting-edge feature that unifies cores distr
MAKE IN INDIA BRANDS
VERSA NETWORKS INDIA PVT. LTD.
EXIDE INDUSTRIES LTD.
AMARA RAJA POWER SYSTEMS LTD.
ALPHAMAX TECHNOLOGIES PVT. LTD.
EMINENT CIO'S OF INDIA
ICONS OF INDIA
Icons Of India : NATARAJAN CHANDRASEKARAN
Natarajan Chandrasekaran (Chandra) is the Chairman of Tata Sons, the h...
ICONS OF INDIA : RAJIV MEMANI
As Chair of the EY Global Emerging Markets Committee, Rajiv connects e...
Icons Of India : Anil Agarwal
Anil Agarwal, the Founder and Chairman of Vedanta Resources Ltd., is r...
PARTNER SPEAKERS
PSU
ITI - ITI Limited
ITI Limited is a leading provider of telecommunications equipment, sol...
CSC - Common Service Centres
CSC initiative in India is a strategic cornerstone of the Digital Indi...
GSTN - Goods and Services Tax Network
GSTN provides shared IT infrastructure and service to both central and...
VIDEOS
Top 25 Brands
Global Indian industry
Indian Tech Talent Excelling The Tech World - JAY CHAUDHRY, CEO – Zscaler
Jay Chaudhry, an Indian-American technology entrepreneur, is the CEO a...
Indian Tech Talent Excelling The Tech World - Dheeraj Pandey, CEO, DevRev
Dheeraj Pandey, Co-founder and CEO at DevRev , has a remarkable journe...
Indian Tech Talent Excelling The Tech World - Shantanu Narayen, CEO- Adobe Systems Incorporated
Shantanu Narayen, CEO of Adobe Systems Incorporated, is renowned for h...
STARNITE AWARDS 2024
ITFORUM 2024
CMO of the Year
WOMEN LEADERSHIP
IMAGE GALLERY
TRENDS IN TECHNOLOGY
MORE VIDEOS
ADVERTISEMENTS
TECHNOLOGY DISRUPTION
UNICORNS REVOLUTIONISING
