Dr. Rajeev Papneja, Chief Growth Officer ESDS Software Solution Pvt. Ltd.
By MYBRANDBOOK
Redefined CIO role
It is interesting how the CIO role over time has managed to not only survive but get even stronger. When I started working in the industry in early 90’s, a CIO was more or less a person responsible to make sure that the technology systems were designed and functioned as per requirements. By the end of 90’s, the candidate in this role was expected to look into newer cost effective technologies and ERP’s to be considered by the organization and getting them in place. Though cost cutting remained an area of focus, the role also transformed to making sense of data that was getting generated, thereby popularizing the role as “Chief Information Officer”. Last decade has been the decade of Innovators and has pushed up the role to be known as “Chief Innovation Officer”. The current trend of digitalization is demanding much more from the role, and if we ponder on the role that CIO’s have played as drivers of innovation. One thing is very clear that CIO’s are now supposed to lead the organization’s growth by taking steps towards creating a customer-engaged organization using the right mix of technology skills and tools.
Innovations & ROI
When we talk about innovation, a general notion is that innovation has to be disruptive; something that changed the way world works. We believe in disruptive and incremental sustainable innovations. While cloud technology itself was a big innovation, we went ahead and optimized it by introducing patented vertical auto scalable cloud that can increase resource consumption efficiency by more than 50%. We pump back more than 10% of our revenue in our R&D setup where young and brilliant minds keep on working on disruptive and incremental innovations. As far as revenue earning opportunities go, we do not believe in commodity business.
Key Priorities
ESDS has always believed in innovation and strongly believes in the new economy to be based more on driving revenue. Marketing department has become CIO’s strong counterpart. Together they are engaging the customers digitally in a way never experienced before. I feel that Customer experience and organization agility are the top two drivers that play a major role in securing digital business for any growing organization such as ESDS. Our focus remains on coming up with products and services that continue to add value to our customers business. On the operational front, we will be focusing more on analytics, security and developing talent. We are also looking at many SaaS offerings available in the market to increase our operational efficiency and reduce costs.
“Our leaders understand and religiously believe in the phrase “Disrupt or Get Disrupted”. Since ESDS was born in the era of rapid technological advancements, we were more or less ready for such challenges. We made sure that our teams always had a sense of belongingness and security on one hand and the zeal to keep on learning new technologies simultaneously on the other.”
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