Prakash Kumar Head - IT BMW India Pvt. Ltd.
By MYBRANDBOOK
Redefined CIO role
Role of a CIO is getting dramatically redefined over last few years due to rapid change of technology and its influence in core business. As technology has become a key to the product, CIOs are also becoming centre of the organisation. A CIO is no longer a delivery executive. He/She has to wear multiple hats at different point of time in the day. He/She has to support sales and marketing with digital insights, to support Chief Strategic Officer with new products and services, he/she is Chief Human Resource Officer with his thoughts on managing change in the changing time and last but not the least, he/she is the gatekeeper in the era of ever looming large security threats. He/She needs to be omnipresent and rise above the normal delivery duties in the today’s corporate setup.
Innovations & ROI
Innovation is the driving principle in the organisation. The focus has shifted from core product to offerings around the product, be it new features to ease the life or new channels to promote the usage, everywhere innovation is the key. The concept of mobility is shifting in big way. The customers do not want to stick to a product for long time and also does not wish to own a product. The mindset is changing fast and to meet needs of such dynamically changing ecosystem, innovation is the only answer.
Key Priorities
The key priorities are going truly digital, meaning how to get more and more insight about customers, products, channels etc with the use of technologies such as Cloud, Big Data and Business Intelligence, and also to create differentiating channels enabling customers to use various services in better way.
“We know we cannot survive in the VUCA world without embracing technology. The changing needs can be taken care only by embedding technological innovation in everything we do. We are pioneers in the technology which has shaped the concept of mobility and same applies in today’s situation also. Concept car with autonomous driving is one such example apart from many other changes in the business model with help of technology.”
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