Oppo The Official Partner For The Championship, Wimbledon
By MYBRANDBOOK
With the announcement of its partnership with the All England Lawn Tennis Club (AELTC), Chineses smartphone brand OPPObecomes the first Official Smartphone Partner and first-ever Asian partner of The Championships, Wimbledon.The partnership will start at this year's Wimbledon Championships, which begin July 1.
The five-year agreement, which begins for The Championships 2019, demonstrates the mutual opportunity presented when two brands come together to grow their presence in key developing markets. OPPO will use the strength of the Wimbledon brand to grow its presence across the UK and Europe, and demonstrates the determination of a long-term investment in the market. AELTC will benefit from OPPO’s considerable brand strength to grow the reach of Wimbledon in markets that OPPO covers, particularly China.
Brian Shen, Vice President, OPPO, commented: “We are thrilled to announce we are the first Asian partner of The Championships, Wimbledon. The Championships have a strong synergy with our brand values of prioritizing innovation and design in our products. We are confident this partnership will further strengthen our expansion plans across the European marketplace and in turn our communication globally.”
OPPO, a leading global smart device brand, with a strong pedigree of partnerships in sport as the official mobile phone partner to FC Barcelona and the International Cricket Council (ICC), and this exciting new partnership represents the brand’s first move into tennis.
A central part of the partnership, in line with Wimbledon’s motto of “In Pursuit of Greatness” and OPPO’s commitment to product innovation and design, will be the use of OPPO’s smartphone technology at The Championships. OPPO’s flagship smartphones, the Find X, and newer model, the Reno, will be used to bring to life the beauty of Wimbledon while also providing a great vehicle for OPPO’s new brand strategy for more unified and in-depth communication with consumers on a global scale. To showcase to the collaboration, some of the best photos taken on OPPO smartphones will be selected for inclusion in an OPPO Wimbledon photo gallery. An OPPO Breakthrough Award will also be presented by OPPO to honour young players who make major breakthroughs competing at Wimbledon.
OPPO will also play a significant role in support of the professional grass court season and the promotion of the AELTC’s grass court strategy, which aims to provide enhanced opportunities for juniors to compete on grass courts at all stages of their development, with the ultimate aim of becoming a Wimbledon champion.
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