iPHONE could be an affordable Phone
By MYBRANDBOOK
In a recent media release India is Apple's next growth market, Terry Gou, Chairman, Foxconn said, the company would begin mass production of iPhones in India this year.
"will get Foxconn more deeply involved in the development of the country's smartphone industry", reports Patently Apple. "In the future, we will play an important role in India's smartphone industry," Gou said.
Foxconn Technology Group also revealed plans to retire, signalling handing over of the baton to young management that would run the world's largest electronics contract manufacturer. Foxconn is already expanding its manufacturing operations in India, especially at its Sriperumbudur (Chennai) facility.
"To start with, it makes sense for Apple to localise assembling of models that have the potential to scale up and then slowly expand it to entire portfolio," Tarun Pathak, Associate Director at Hong Kong-based Counterpoint Research said. A CNBC report in December said Apple would begin assembling its top-end iPhones in India through the local unit of Foxconn as early as 2019.
Giving an impetus to its India manufacturing plans, Apple in March started the assembling of iPhone 7 at its other supplier Wistron's facility in Bengaluru. Taiwanese industrial major Wistron assembles iPhone 6S in the country.Wistron has also announced plans to invest Rs 3,000 crore in the Narasupra industrial sector in Karnataka's Kolar district. The new Wistron facility may also manufacture a wider range of Apple devices.
Apple is slowly but steadily strategizing its plans to make deeper inroads in a country where over 450 million people use smartphones, and assembling iPhone 7 is another step towards gaining ground. Apple seems to adopt the same strategy adopt in India ,which had already started in China by reducing the price of iphones which is expensive in compare to any other brands. With this it will seek tax relief and other incentives to begin assembling more handsets and open its branded stores in India.
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