ONE Broadband committed to enhancing customer experience through its services
By MYBRANDBOOK
Brand Positioning vs. Marketing Tactics
The Home Broadband Market is essentially a “Churn” market with different ISPs vying for the same urban customer and not focusing on growth markets across India.
ONE Broadband wants to create a brand promise to our valued customer which is based on “Customer Responsiveness” and is a Pro-active response to the customer’s needs. To achieve the same, the entire organization is aligned to the Brand Promise. ONE Broadband has invested in the backend Technology and the tools required to deliver the same.
Customer centricity is key to business and marketing is no different. We believe that the Role of Marketing is to represent customer needs and turn it into a business opportunity. Marketing is also about a brilliant story telling that feels personal to the customer.
Good data for a Good Brand Strategy
Successful brands will build their brand strategy with the aid of data, to make decisions that identify and fulfill customers’ need. The key areas include Data analytics, Qualitative research and Digital. A brand that can leverage the data in to insights which will in turn offer value for its customers will be successful. As an upcoming complete solution provider, ONE Broadband is emphasizing on all of the above key areas.
Impact of Digitization on Businesses
With the explosion in mobile data, the country has been propelled in to the next orbit as data costs become more affordable and consumption of internet increases. As the customer moves towards an increasing consumption of Digital Content, it is imperative to align the products or solutions to suit the new usage pattern. For eg, Live TV as we know it today will completely transform in to an OTT like experience. This gives an opportunity to service providers to come up with creative products and solutions wherein Data is just the pipe and revenue is from the content. ONE is looking to introduce a bouquet of services over a High-Speed Fiber Optic connection.
R&D driving Growth
We are committed to investing in any development which enhances the experience of our end customer. The experience starts right from where the customer gets to know about our Brand to the entire life cycle of the customer that includes Ordering, Service Fulfillment, Service Usage, Service Assurance and Payments.
We are continually upgrading our Core and Access networks, Proactive Management systems to ensure seamless and high-quality experience for our customers.
Yugal Sharma CEO - ONE Broadband & IN Entertainment India
BREAKING NEWS
TECHNO TRENDS
Legal Battle Over IT Act Intensifies Amid Musk’s India Plans
The outcome of the legal dispute between X Corp and the Indian government c...
Wipro inks 10-year deal with Phoenix Group's ReAssure UK worth
The agreement, executed through Wipro and its 100% subsidiary,...
Centre announces that DPDP Rules nearing Finalisation by April
The government seeks to refine the rules for robust data protection, ensuri...
Home Ministry cracks down on PoS agents in digital arrest scam
Digital arrest scams are a growing cybercrime where victims are coerced or ...
E-Magazine
TECHNOTAINMENT
Hrithik Roshan to endorse RuPay as Brand Ambassador
RuPay is reportedly planning to feature Bollywood superstar Hrithik Rosha
India Today Group launches – AI Pop Stars
Staying true to our industry leadership position in using cutting-edge tech
MOVERS & SHAKERS
TelioLabs ropes in Phaniraj V A as the Group CEO
TelioLabs has announced the onboarding of Phaniraj V A as its new Group CE
Wipro Appoints Amit Kumar as Managing Partner and Global Head
Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO), a leading technology s
OPEN YOUR EYES
INTERVIEWS
Autodesk continually pushing the boundaries in the Design and
Autodesk’s vision is of a better world designed and made for all. It inte
AMD Pensando driving innovation in the DPU architecture space
AMD Pensando stands out in the DPU (Data Processing Unit) market with its u
HOT PICK
MSI Announces the availability of RTX 50 series of laptops in
MSI, the innovative computing manufacturer in gaming, creator
Nothing Phone (3a) goes on sale today, starting at Rs 19,999
The phone was launched on March 4, featuring a 50MP main, ultra-wide, and t
MAKE IN INDIA BRANDS
ADITYA INFOTECH LTD.
DELL TECHNOLOGIES INDIA PVT. LTD.
NUMERIC INDIA, A Group Brand Legrand
HIMACHAL FUTURISTIC COMMUNICATIONS LTD.
EMINENT CIO'S OF INDIA
ICONS OF INDIA
Icons Of India : Puneet Chandok
Puneet Chandok is President, Microsoft India & South Asia and is respo...
ICONS OF INDIA : SANDIP PATEL
Sandip Patel is the Managing Director for IBM India & South Asia regio...
Icons Of India : AMIT CHADHA
Amit Chadha serves as the CEO and Managing Director of L&T Technology ...
PARTNER SPEAKERS
PSU
CERT-IN - Indian Computer Emergency Response Team
CERT-In is a national nodal agency for responding to computer security...
IFFCO - Indian Farmers Fertiliser Cooperative
IFFCO operates as a cooperative society owned and controlled by its fa...
LIC - Life Insurance Corporation of India
LIC is the largest state-owned life insurance company in India...
VIDEOS
Top 25 Brands
Global Indian industry
Indian Tech Talent Excelling The Tech World - Aman Bhutani, CEO, GoDaddy
Aman Bhutani, the self-taught techie and CEO of GoDaddy, oversees a co...
Indian Tech Talent Excelling The Tech World - Sundar Pichai, CEO- Alphabet Inc.
Sundar Pichai, the CEO of Google and its parent company Alphabet Inc.,...
Indian Tech Talent Excelling The Tech World - NEAL MOHAN, CEO - Youtube
Neal Mohan, the CEO of YouTube, has a bold vision for the platform’s...
ITFORUM 2025
CMO of the Year
WOMEN LEADERSHIP
IMAGE GALLERY
TRENDS IN TECHNOLOGY
MORE VIDEOS
ADVERTISEMENTS
TECHNOLOGY DISRUPTION
UNICORNS REVOLUTIONISING
of images belongs to the respective copyright holders
