ONE Broadband committed to enhancing customer experience through its services
By MYBRANDBOOK
Brand Positioning vs. Marketing Tactics
The Home Broadband Market is essentially a “Churn” market with different ISPs vying for the same urban customer and not focusing on growth markets across India.
ONE Broadband wants to create a brand promise to our valued customer which is based on “Customer Responsiveness” and is a Pro-active response to the customer’s needs. To achieve the same, the entire organization is aligned to the Brand Promise. ONE Broadband has invested in the backend Technology and the tools required to deliver the same.
Customer centricity is key to business and marketing is no different. We believe that the Role of Marketing is to represent customer needs and turn it into a business opportunity. Marketing is also about a brilliant story telling that feels personal to the customer.
Good data for a Good Brand Strategy
Successful brands will build their brand strategy with the aid of data, to make decisions that identify and fulfill customers’ need. The key areas include Data analytics, Qualitative research and Digital. A brand that can leverage the data in to insights which will in turn offer value for its customers will be successful. As an upcoming complete solution provider, ONE Broadband is emphasizing on all of the above key areas.
Impact of Digitization on Businesses
With the explosion in mobile data, the country has been propelled in to the next orbit as data costs become more affordable and consumption of internet increases. As the customer moves towards an increasing consumption of Digital Content, it is imperative to align the products or solutions to suit the new usage pattern. For eg, Live TV as we know it today will completely transform in to an OTT like experience. This gives an opportunity to service providers to come up with creative products and solutions wherein Data is just the pipe and revenue is from the content. ONE is looking to introduce a bouquet of services over a High-Speed Fiber Optic connection.
R&D driving Growth
We are committed to investing in any development which enhances the experience of our end customer. The experience starts right from where the customer gets to know about our Brand to the entire life cycle of the customer that includes Ordering, Service Fulfillment, Service Usage, Service Assurance and Payments.
We are continually upgrading our Core and Access networks, Proactive Management systems to ensure seamless and high-quality experience for our customers.
Yugal Sharma CEO - ONE Broadband & IN Entertainment India
BREAKING NEWS
TECHNO TRENDS
Nazara and ONDC set to transform in-game monetization with ‘
Nazara Technologies has teamed up with the Open Network for Digital Comme...
Jio Platforms and NICSI to offer cloud services to government
In a collaborative initiative, the National Informatics Centre Services In...
BSNL awards ₹5,000 Cr Project to RVNL-Led Consortium
A syndicate led by Rail Vikas Nigam Limited (abbreviated as RVNL), along wi...
Pinterest tracks users without consent, alleges complaint
A recent complaint alleges that Pinterest, the popular image-sharing platf...
E-Magazine
TECHNOTAINMENT
Netflix adds 'Moments' feature for saving, sharing scenes from
Netflix has introduced a new “Moments” feature on its mobile app, whic
Jacqueline Fernandez come together with YouTuber Mr. Beast for
Jacqueline Fernandez has partnered with American YouTuber Mr. Beast to b
MOVERS & SHAKERS
Visa elevates Rishi Chhabra as new Country Manager for India
Rishi holds a Master’s in Industrial Engineering from The Ohio State Univ
Genesys welcomes Albert Nel as Senior VP and Regional Sales Le
Genesys continues to deepen its investment in the APAC region. Earlier this
OPEN YOUR EYES
INTERVIEWS
Bolstering its commitment to help build a truly self-reliant B
CP PLUS is dedicated to spreading a sense of security to every corner of In
Alpha Max offers high end solutions in the network space to en
The vision at Alpha Max is to attain quality as the trademark and create a
HOT PICK
SonicWall Launches TZ80: A Powerful Solution for Remote Office
SonicWall announced today the launch of the TZ80, a groundbreaking securit
Gigabyte X3D Turbo: A Gaming Revolution
GIGABYTE X3D Turbo Mode is a cutting-edge feature that unifies cores distr
MAKE IN INDIA BRANDS
CENTRE FOR DEVELOPMENT OF TELEMATICS (C-DOT)
HIMACHAL FUTURISTIC COMMUNICATIONS LTD.
GLOBUS INFOCOM LTD.
DIGISOL SYSTEMS LTD.
EMINENT CIO'S OF INDIA
ICONS OF INDIA
Icons Of India : Arjun Malhotra
Arjun Malhotra, the Chairman of Magic Software Inc., is widely recogni...
Icons Of India : Harsh Jain
Harsh Jain, the co-founder of Dream 11, the largest fantasy sports web...
ICONS OF INDIA : VINAY SINHA
Vinay Sinha is the Managing Director of Sales for the India Mega Regio...
PARTNER SPEAKERS
PSU
NIC - National Informatics Centre
NIC serves as the primary IT solutions provider for the government of ...
TCIL - Telecommunications Consultants India Limited
TCIL is a government-owned engineering and consultancy company...
NSE - National Stock Exchange
NSE is the leading stock exchange in India....
VIDEOS
Top 25 Brands
Global Indian industry
Indian Tech Talent Excelling The Tech World - Shantanu Narayen, CEO- Adobe Systems Incorporated
Shantanu Narayen, CEO of Adobe Systems Incorporated, is renowned for h...
Indian Tech Talent Excelling The Tech World - Aman Bhutani, CEO, GoDaddy
Aman Bhutani, the self-taught techie and CEO of GoDaddy, oversees a co...
Indian Tech Talent Excelling The Tech World - Anirudh Devgan , President, Cadence Design
Anirudh Devgan, the Global President and CEO of Cadence Design Systems...
STARNITE AWARDS 2024
ITFORUM 2024
CMO of the Year
WOMEN LEADERSHIP
IMAGE GALLERY
TRENDS IN TECHNOLOGY
MORE VIDEOS
ADVERTISEMENTS
TECHNOLOGY DISRUPTION
UNICORNS REVOLUTIONISING
