With India’s GDP bouncing back to a growth rate of 7.2 per cent, it has once again become the fastest growing economy in the world. Internet users are now growing by an average of more than one million new users every day, with all of the original ‘Next Billion Users’ now online.

India is experiencing a digital revolution that is triggering transformative changes in areas like e-payments, e-health, digital literacy, farming, financial inclusion, geographic mapping, rural development, social benefits programmes, language localisation, and much more. The growth of the internet in India brought a new change in today’s era. Businesses and company’s started growing in e-commerce, social media marketing, digital advertising, e-payments etc.

The adoption of technologies like cloud platforms and applications has contributed significantly to our digital momentum. The Make in India and Digital India programmes have already adopted cloud and other digital disruptors to help build a modern and inclusive nation. The cloud is an obvious fit for rapidly emerging economies like India as it helps remove barriers to expensive technology, creating opportunities for new services and products while encouraging small businesses, start-ups and non-profit organisations.

In Asia, life is increasingly digital. Social media has taken a large place in the everyday lives of millions of people. In Eastern Asia, 64% of the population are on the mainstream Asian social media networks of each country, and 55% for Southeast Asia. Facebook represents a continually evolving marketing platform and communication channel especially given the recent news coverage and insights.

Facebook members growth in Western markets has seen only at the sustainable point, whereas, in Asia-Pacific. The result is simply awesome. In 2018, Facebook’s audience in the region will increase 13.4%-nearly double the rate of worldwide gains-reaching 663.0 million users. India has spearhead this jump, climbing 17.3% and accounting for nearly one-third of users in the region.

Facebook’s growth in India is a result of an expansion of more affordable mobile services. In 2016, 4G LTE mobile internet use exploded in the country after the arrival of mobile operator Reliance Jio and its low-priced data plans. Competitors like Bharti Airtel and Vodafone lowered data costs to stay competitive, which motivated consumers to sign up. Between 2016 and 2018, the percentage of mobile phone internet users grew from 24.0% to 32.3% of the population.

Facebook users are 76% female (out of 100% of all females) and 66% male (out of 100% of all males). This stat is one that you really have to think about because it’s comparing the percentage of all females against the percentage of all males who are on Facebook. Facebook is still growing in the US as advertisers keep spending more. US is the most valuable market. Facebook, Twitter and Snapchat are no longer adding new users in the United States. Facebook’s daily user base has been the same for the past three quarters. Twitter and Snapchat have both lost users in the U.S. or North America.

Facebook reported revenue growth of nearly 32 percent in the U.S. and Canada compared to last year, bringing in $8.43 billion in its fourth quarter 2018 compared to $6.39 billion during the same period in 2017 and similar growth has been seen in Europe too with a revenue grew 27 percent, while monthly active users grew only 1 percent and daily active users were flat.