Be aware as some of the popular Android apps
By MYBRANDBOOK
Some of the popular android apps are caught on spying on the smartphone activity of users and are also sharing the data with advertisers, according to reports revealed online. As per a research from the International Computer Science Institute, which was first reported by CNET, there are around 17,000 Android apps which are said to be tracking and sharing user data with advertisers, report said.
Some of the popular apps are on the list like Flipboard, Angry Birds Classic, Audiobooks app, Beauty filter app B612, Clean Master and others. The research findings are a cause of concern as the apps can track users via persistent identifiers, which cannot be turned off by users. The activities tracked by the apps include the apps used by the smartphone users and how often they use it. This data is then shared with the advertisers which is then used for targeted advertising.
Each smartphone is given a unique advertising ID which is read by any app installed on the smartphone. The users can reset their advertising ID by clearing the cookies. Doing this will delete all the previous data linked to the smartphone. But the reports also suggest that advertising ID is linked to more permanent items in a smartphone. "The apps can track you by linking your Advertising ID, a unique but resettable number used to tailor advertising, with other identifiers on your phone that are difficult or impossible to change. Those IDs are the device's unique signatures: the MAC address, IMEI and Android ID,” adds the report.
Whenever an app sends the unique advertising OS and hardware ID of a smartphone to advertisers, it doesn't matter whether you have deleted the cookies or not. The advertisers can still recognise the users after the resetting of the advertising ID with the help of the hardware ID.
Tech giant Google has asked the developers to stay away from using hardware identifiers as they collect user information. Along with this, the company has also barred the developers from combining the hardware ID and advertising ID as the combination of both can be used for targeting ads.
Singapore to remove One-Time Passwords from Bank Accounts
According to the Monetary Authority of Singapore, clients who utilise secur...
Is 375 million Airtel subscribers database breached?
When a hacker claims to have accessed and put up for sale a customer databa...
The government of India intends to construct a single portal f
A single portal will be launched by the Indian government to list all of it...
OpenAI offers GPT-4o, a faster model available to all users at
GPT-4o, a faster and more sophisticated AI model, is made available to all...
Icons Of India : ALOK OHRIE
Alok Ohrie leads Dell Technologies’ India business, overseeing Sales...
ICONS OF INDIA : RAMESH NATRAJAN
Ramesh Natarajan, CEO of Redington Limited, on overcoming ‘technolog...
ICONS OF INDIA : SANDIP PATEL
Sandip Patel is the Managing Director for IBM India & South Asia regio...
TCIL - Telecommunications Consultants India Limited
TCIL is a government-owned engineering and consultancy company...
EESL - Energy Efficiency Services Limited
EESL is uniquely positioned in India’s energy sector to address ener...
C-DAC - Centre for Development of Advanced Computing
C-DAC is uniquely positioned in the field of advanced computing...
Indian Tech Talent Excelling The Tech World - Lal Karsanbhai, President & CEO, Emerson
Lal Karsanbhai, President and CEO of Emerson, assumed the leadership i...
Indian Tech Talent Excelling The Tech World - AJAY BANGA, President - World Bank
Ajay Banga is an Indian-born American business executive who currently...
Indian Tech Talent Excelling The Tech World - REVATHI ADVAITHI, CEO- Flex
Revathi Advaithi, the CEO of Flex, is a dynamic leader driving growth ...