Dell EMC helping its customers embark on their digital transformation journey
By MYBRANDBOOK
Brand Positioning vs. Marketing Tactics
A great brand strategy revolves around clearly articulating core competencies and aligning it with the brand’s aspiration. One of the most crucial objectives for our products is their visibility on both platforms - digital and offline, while maintaining a healthy mix basis the product and solutions. Hence, we carefully consider this to be followed across the spectrum of the top tier and geo-expansion in various cities and towns, especially as digitization touches every corner of the country.
The most important factor is aligning branding with the unique value propositions and restoring stakeholders’ trust at every level. We pride ourselves on offering the ‘Best of Breed’ products and solutions and always make technology conversations REAL by actively bringing customer references and cases forward to strengthen our position. We make sure we deliver to what we promise of being a Transformation Partner. Our message is that under one umbrella (Dell Technologies) we have a unique family of businesses to provide the essential infrastructure for organizations, build their digital future, transform IT and protect their most important asset, information.
Good data for a Good Brand Strategy
The potential of data is unprecedented; by the end of the next decade, our processors will be 1,000X faster, our storage will be 1,000X denser, and there will be 1,000X more available network bandwidth.
For us, data is at the heart of all innovation and digital transformation efforts. We are leveraging data-driven transformations by providing proactive support to our customers in this area and also rely on this internally for enhancing our operations. Specifically for marketing, we constantly keep an eye on our marketable database which reflects contact-ability, frequency, propensity, engagement history, omni-channel experiences etc. It is an ongoing journey to maintain the data and derive the insights from it so that personalized messages can be delivered to customers.
R&D driving Growth
As a company, we are very committed to leading on the innovation front. Throughout the year, we are going to be investing $4.5 bn into R&D (one of the highest in the industry) to help create products/solutions that will help our customers navigate through their digital transformation journey at a faster pace.
The India R&D team stands tall, contributing 60 percent to overall server systems management software with the grounds up engineering of the 14th Generation servers touching three key tenets of scalability, intelligent automation, and integrated security.
Srihari Palangala
Director and Head of Marketing
Dell EMC India
"
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