The CP Plus brand is built through customer engagement and communication
By MYBRANDBOOK
Anupam Saha
Senior Marketing Manager - CP Plus India
“As CMOs we are responsible for growth by shaping up the brand through customer engagement and communications; designing service support and delivery, developing a distinct product portfolio; and thereby driving sales. However, given the current market scenario, service and support is by far the most significant aspect of a successful product.
As a marketer, probably the biggest hurdle in the way of Digital India’s success is bandwidth infrastructure and reach. At CP PLUS, my focus has always been in product differentiation, value addition, customer connect and reach. We have a skilled service and support team who is trained from time to time to keep their skills and expertise relevant and updated. So, our aim isn’t just to offer a great product, but a promise of a great experience.”
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