In Q1 2024, Honor to begin manufacturing in India
By MYBRANDBOOK
Honor 90 5G was launched in India in September by HTech, which marks the re-entry of Honor phones to the Indian market. HTech is said to begin manufacturing and distributing Honor products in India. The Honor 90 comes with a 200-megapixel primary rear camera. It gets zero bloatware and will get two years of Android software updates in the country.
HTech's CEO Madhav Sheth claimed that HTech has already invested Rs. 400 crores in aiming to set up operations and distribution networks for the Honor brand in India. He also confirmed that the company will launch more products in the next few months although he did not spell out the specifics. Sheth added that HTech is also in discussion with three contract manufacturers in the country and plans to start local manufacturing of Honor smartphones by the first quarter of 2024, that is the January-March period.
As part of the global Honor family, Sheth confirms that India is considered to be a key growing market and added that the company's 2024 strategy is in place. He claims that the firm has “something big” planned for the Indian market but did not disclose any details.
With the Honor 90 5G, HTech targets the sale of 50,000 units across online and offline channels during the ongoing festive season. According to Sheth, the company is aiming for sales of up to Rs. 60
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