CAIT files complain against Flipkart ad featuring Amitabh Bachchan
By MYBRANDBOOK
Confederation of All India Traders (CAIT) and All India Mobile Retailers Association have condemned a Flipkart advertisement featuring Amitabh Bachchan for Big Billion Day sale. The offline retailers trade bodies have filed a complaint with the Central Consumer Protection Authority (CCPA) of the Ministry of Consumer Affairs against the ad. The Bollywood actor is seen telling consumers that deals on mobiles won't be available offline at retail stores.
CAIT has termed the advertisement “misleading” and against the country's small retailers in its complaint. It has also sought withdrawal of the advertisement, according to a statement.
A penalty on Flipkart has been demanded by CAIT as per relevant provisions of the Consumer Protection Act for "false or misleading advertisement" and imposition of a Rs 10 lakh fine on Bachchan.
"As per the definition under Section 2(47), Flipkart, acting through Amitabh Bachchan (endorser), have misled the public regarding the price at which mobile phones are being made available by sellers/suppliers in the smartphone market of India.
"This has the effect of disparaging the goods, services or trade of another person," CAIT Secretary General Praveen Khandelwal said in the complaint.
Further, he said as per rule 4 of the Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022, the advertisement by Flipkart "is misleading because it doesn't contain truthful and honest representation and is wholly incorrect, malicious, misleading and manipulative".
Last week, CAIT called out the advertisement with Bachchan promoting Flipkart's upcoming Big Billion Day sale and telling consumers that deals on mobiles won't be available offline at retail stores.
The Big Billion Days sale is slated to take place from October 8-15.
Tata to come up with 2 more Semiconductor factories in Gujarat
In order to meet demand for chips both domestically and internationally, T...
Bharti Airtel to reportedly reinvest in 4G gear from Ericsson,
Bharti Airtel is issuing orders worth around $1 billion to Ericsson, Nok...
Lenovo commences AI-enabled GPU server manufacturing and launc
Lenovo announced the establishment of high-performance AI server manufactu...
IBM expands its FinOps portfolio with acquisition of Kubecost
IBM has acquired Kubecost, a leading FinOps startup specializing in Kuber...
ALPHAMAX TECHNOLOGIES PVT. LTD.
TVS ELECTRONICS LTD.
SAMRIDDHI AUTOMATIONS PVT. LTD.
TAC SECURITY SOLUTIONS
ICONS OF INDIA : SRIDHAR VEMBU
Sridhar Vembu is the chief executive officer (CEO) of Zoho Corporation...
Icons Of India : Anil Kumar Lahoti
Anil Kumar Lahoti, Chairman, Telecom Regulatory Authority of India (TR...
Icons Of India : CP Gurnani
Former Managing Director and CEO of the well-known IT service company ...
NIC - National Informatics Centre
NIC serves as the primary IT solutions provider for the government of ...
NPCI - National Payments Corporation of India
NPCI is an umbrella organization for operating retail payments and set...
STPI - Software Technology Parks of India
STPI promotes and facilitates the growth of the IT and ITES industry i...
Indian Tech Talent Excelling The Tech World - JAY CHAUDHRY, CEO – Zscaler
Jay Chaudhry, an Indian-American technology entrepreneur, is the CEO a...
Indian Tech Talent Excelling The Tech World - Vinod Dham, Founder & Executive Managing Partner, IndoUS Venture Partners
Vinod Dham, known as the “Father of the Pentium Chip,” has left an...
Indian Tech Talent Excelling The Tech World - NIKESH ARORA, Chairman CEO - Palo Alto Networks
Nikesh Arora, the Chairman and CEO of Palo Alto Networks, is steering ...