Apple to produce iPhone 15 Plus from next quarter in India
By MYBRANDBOOK
Following the successful production of the lower base models in the country, Apple is now planning to locally produce the iPhone 15 Plus in India in the next quarter. The production of the iPhone 15 Plus is expected to start in the next quarter at Foxconn's plant near Chennai. Apple aims to double its sales in India in the next quarter coinciding with the festive season.
Notably, Apple on September 12 rolled out the iPhone 15 series at a time when the overall smartphone market is facing headwinds.
The Cupertino-based company’s iPhone remains popular, particularly in markets like India. The iPhone continues to enjoy popularity due to its brand value, ecosystem, and the preference of Gen Z consumers worldwide.
Apple has initiated commercial production of the iPhone 15 at the Foxconn facility in India. However, the local manufacturing capacity for the iPhone 15 is still limited, and to meet the demand during the upcoming festive season, Apple will continue importing devices from its primary production hub in China, according to reports.
Apple has been expanding its local manufacturing efforts in India and currently produces iPhone 14, 14 Plus, and 13 models in the country.
However, the ultra-premium iPhone Pro series will not be locally produced in India. As a result, Apple has considered the 22 percent import duties on smartphones and the rupee's depreciation when determining its pricing strategy for India. This has resulted in the new iPhones being priced among the highest globally in the Indian market.
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