Working in concert with the convergence of innovative technology, the Real Estate industry is witnessing growth
By MYBRANDBOOK
Arvind Singh, CTO, EVP-IT, Puravankara
Technology blueprint for year ahead
We have a mandate from the top leadership to enable end-to-end digital experience and transparency in all our customer engagement and touch points using efficient processes and operations.
Bring digital innovation, AI/ML and AR/VR driven customer experience has a great role in bringing high engagement, rich customer interaction and consistency in brand value through the end-to-end purchase journey and touch points.
Latest technologies influencing growth
Technology Projects:
Reiterating the Brand identity
There is a lot of scope of technology innovation usage like AR/VR driven experience through just scanning an AR/VR code to reduce the printing cost of property brochure, reduced multiple time site visits and faster decision making. There is scope for AI to play an even deeper role for intelligent marketing spend based on real time conversion analysis and routing of funds to the right channel with higher conversion. There is a very promising possibility of Blockchain in documentation if the law of land allows for remote documentation and agreement signing in the coming future especially while targeting NRI customers in the real estate industry.
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