MY BRAND BOOK Working in concert with the convergence of innovative technology, the Real Estate industry is witnessing growth

Working in concert with the convergence of innovative technology, the Real Estate industry is witnessing growth

By MYBRANDBOOK

Arvind Singh, CTO, EVP-IT, Puravankara

Technology blueprint for year ahead
We have a mandate from the top leadership to enable end-to-end digital experience and transparency in all our customer engagement and touch points using efficient processes and operations.

Bring digital innovation, AI/ML and AR/VR driven customer experience has a great role in bringing high engagement, rich customer interaction and consistency in brand value through the end-to-end purchase journey and touch points.

Latest technologies influencing growth

Technology Projects:

Efficient implementation of Salesforce for Lead Management, Marketing spends efficiency & Sales forecast using Einstein Analytics.
ERP Transformation from RAMCO to SAP Hana on Cloud for efficient tracking of Budget, Construction, Inventory & Sales
End to End Digital Transformation of customer purchase experience from Pre-Sales, Sales & Post-possession journey
Use of Drones for land/project survey, real time construction progress snaps & videos (Internal & External) for giving visibility to customers which builds trust.
Use of AR/VR technology for showing 3D view of project & property walkthrough
Implement tech-enabled app for broking or channel partners - more efficient, transparent & secure.

Reiterating the Brand identity

Building a well-defined brand Vision, Brand Guideline, Design Guideline to achieve brand consistency across the digital & non-digital interfaces.
Reduced cancellations after booking due to better customer engagement and real time progress visibility & updates along with demands.
Reduced unsold inventory - Market research and Drone based survey helped in right planning of type of property (residential or commercial; if residential what will sell - 2BHK, 3BHK etc.; mass, premium or exclusive offerings to be built as per market research).
Right, Data driven & Intelligent Property Selection for Investment: Using tech like Artificial Intelligence (AI) and precise mathematical modelling for price and quality taking into account various factors & POI Data-points.

There is a lot of scope of technology innovation usage like AR/VR driven experience through just scanning an AR/VR code to reduce the printing cost of property brochure, reduced multiple time site visits and faster decision making. There is scope for AI to play an even deeper role for intelligent marketing spend based on real time conversion analysis and routing of funds to the right channel with higher conversion. There is a very promising possibility of Blockchain in documentation if the law of land allows for remote documentation and agreement signing in the coming future especially while targeting NRI customers in the real estate industry.

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