In the Tech-driven world, digitalization is crucial to survive and succeed
By MYBRANDBOOK
Kaushik Chakravarty, IT Head, Rashmi Group
Technology blueprint for year ahead
Modern devices and applications can help everyday work more efficiently, increase their productivity and ultimately achieve their business goals. We need to make sure that we use the right technology.
Find the tools that automate as per requirement. Also, add as many apps as possible that provide a way to digitize any manual processes. Investment in technology and innovation is fundamental for organisations today and is just one of the ways to reduce costs.
Our agenda for 2023-24 is use of Cloud computing software and digita l tools which has directly been able to contribute to financial management and control.
Latest technologies influencing growth
To improve the functionality of an organisation, continually updating technology to keep pace with innovation shows a manufacturer’s willingness to evolve rather than remain static.
Different technological solutions can significantly boost the productivity of the workforce. They can:
Fortifying organization from cyber threats
An attack surface analysis will help us identify the immediate risks, potential future risks and need to follow attack surface reduction strategies.
Reiterating the brand identity
Building a brand identity is a multi-disciplinary strategic effort, and every element needs to support the overall message and business goals. It is an ongoing process that requires research, creativity, and consistency.
Digital technologies aiding to win customer trust
Businesses have learned to build intentional, trusted products by working together with impacted communities, civil society and government.
The companies that are doing more to build trust and are communicating this effectively to consumers will likely shift the landscape of consumer expectation even further. Digitalization has generally enabled wider and easier communication.
Building trust among customers, employees, investors, business partners, and other stakeholders, they contend, can make innovation easier. Trusting customers are more likely to believe that a new product or service has been designed with their best interests in mind. Trusting employees are more likely to support new projects and new ways of working, confident that the company has their back. Trusting investors are more likely to fund innovation initiatives, and trusting partners are more likely to share insights and work through challenges. Like innovation, trust blossoms when companies prioritize it, develop strategies to build it, track metrics that can show them when and where to change course, and then consistently apply those learnings not just over days and weeks but also over years and decades. Trust, then, is the currency of innovation. Companies that invest in trust are in a very real sense also investing in innovation.
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