Rajesh Goenka
CEO - Rashi Peripherals Limited

Forecasting Technology Growth
Rashi Peripherals Limited founded in 1989 is a leading value-added distributor of IT hardware, software, and networking solutions in India. Since its foundation the company has grown into a formidable player in the Indian IT market with a widespread presence across the country. The company believes that value addition is the core of its business and strives to offer end-to-end value-added services to their customers. These services include pre-sales, technical support, marketing services, credit solutions, and warranty management services. This customer-centric approach has helped it establish a strong reputation in the market and build long-lasting relationships with their customers. Its strategic viewpoints of value addition, innovation, customer service, and adaptability have helped the company establish a strong market position and build a reputation for excellence in the Indian IT industry. The company foresees future of the IT industry is promising in India, due to Make in India, digitization and the start-up ecosystem. All these areas will bring opportunities to grow enterprise, semiconductor and PC businesses. Emphasis on local manufacturing will also generate employment opportunities in the country giving a push to the economy. 

Initiatives towards Brand Positioning  
Rashi Peripherals Limited is known for its value-added services, wide reach of 50 branches and reach in 730 cities/towns. Innovation is another key strategic viewpoint of Rashi Peripherals Limited. It is constantly striving to bring innovative and disruptive technologies to the Indian market and has a dedicated team focused on identifying emerging trends and technologies. This has helped it stay ahead of the curve and offer cutting-edge solutions to their customers. The company plans to leverage its robust distribution network to tap channel business prospects in new territories. It aspires to focus on expanding its existing solutions portfolio and entering into new market verticals to drive 360-degree growth for the company. All its business verticals have shown consistent growth over the years and it has taken oath to maintain the growth momentum in FY 2023 and beyond. 

Strategic planning with a vision 
Adaptability is a crucial aspect for Rashi Peripherals. It believes that the ability to adapt to changing market dynamics is the key to sustained growth and success in the long run. The company has demonstrated this ability to adapt over the years by successfully navigating through challenging market conditions and emerging as a market leader in the Indian IT industry. Value addition is the core of its business. The company differentiates itself by offering end-to-end value-added services such as pre-sales, technical support, marketing services, credit solutions and warranty management services. Its wide distribution infrastructure, consistent business performance, dedicated focus on growing existing business and investing in emerging business verticals, fast decision-making supported by robust technology infrastructure and clear vision of the leadership are strongest competitive advantage that will enable it to address the newer challenges in 2023 and beyond. 

Optimising challenges as opportunities   
Rashi Peripherals Limited’s strategic viewpoints of value addition, innovation, customer service, and adaptability have helped them establish a strong market position and build a reputation for excellence in the Indian IT industry. The company has always embraced changing market dynamics to turn every challenge into an opportunity. Therefore, it has been able to maintain consistent double-digit growth over the last 20 years. Despite challenges posed by a global slowdown and shrinking demand for IT products/solutions, it was successful in maintaining its growth graph. The company is hopeful to leverage its robust distribution infrastructure, relationships with marquee brands/partners and experience of its visionary management perpetually to address newer challenges and drive growth.