Apple acquires a startup that uses AI to compress videos
By MYBRANDBOOK
Apple has acquired a Mountain View-based startup, WaveOne that was developing AI algorithms for compressing video. Though Apple did not confirm the sale, WaveOne's former head of sales and business development, Bob Stankosh, announced the sale in a LinkedIn post published a month ago. WaveOne’s website was shut down around January, and several former employees now work within Apple’s various machine learning groups.
Stankosh wrote, “After almost two years at WaveOne, last week we finalized the sale of the company to Apple. We started our journey at WaveOne, realizing that machine learning and deep learning video technology could potentially change the world. Apple saw this potential and took the opportunity to add it to their technology portfolio.”
WaveOne’s main innovation was a “content-aware” video compression and decompression algorithm that could run on the AI accelerators built into many phones and an increasing number of PCs. Leveraging AI-powered scene and object detection, the startup’s technology could essentially “understand” a video frame, allowing it to, for example, prioritize faces at the expense of other elements within a scene to save bandwidth.
WaveOne also claimed that its video compression tech was robust to sudden disruptions in connectivity. That is to say, it could make a “best guess” based on whatever bits it had available, so when bandwidth was suddenly restricted, the video wouldn’t freeze; it’d just show less detail for the duration. WaveOne’s approach was hardware-agnostic, and could reduce the size of video files by as much as half, with better gains in more complex scenes.
Prior to the Apple acquisition, WaveOne attracted $9 million from backers including Khosla Ventures, Vela Partners, Incubate Fund, Omega Venture Partners and Blue Ivy.
Legal Battle Over IT Act Intensifies Amid Musk’s India Plans
The outcome of the legal dispute between X Corp and the Indian government c...
Wipro inks 10-year deal with Phoenix Group's ReAssure UK worth
The agreement, executed through Wipro and its 100% subsidiary,...
Centre announces that DPDP Rules nearing Finalisation by April
The government seeks to refine the rules for robust data protection, ensuri...
Home Ministry cracks down on PoS agents in digital arrest scam
Digital arrest scams are a growing cybercrime where victims are coerced or ...
ICONS OF INDIA : RITESH AGARWAL
Ritesh Agarwal is an Indian billionaire entrepreneur and the founder a...
ICONS OF INDIA : SANJAY GUPTA
Sanjay Gupta is the Country Head and Vice President of Google India an...
Icons Of India : Dr. Arvind Gupta
Arvind Gupta is the Head and Co-Founder of the Digital India Foundatio...
CSC - Common Service Centres
CSC initiative in India is a strategic cornerstone of the Digital Indi...
STPI - Software Technology Parks of India
STPI promotes and facilitates the growth of the IT and ITES industry i...
IREDA - Indian Renewable Energy Development Agency Limited
IREDA is a specialized financial institution in India that facilitates...
Indian Tech Talent Excelling The Tech World - Steve Sanghi, Executive Chair, Microchip
Steve Sanghi, the Executive Chair of Microchip Technology, has been a ...
Indian Tech Talent Excelling The Tech World - Sundar Pichai, CEO- Alphabet Inc.
Sundar Pichai, the CEO of Google and its parent company Alphabet Inc.,...
Indian Tech Talent Excelling The Tech World - Lal Karsanbhai, President & CEO, Emerson
Lal Karsanbhai, President and CEO of Emerson, assumed the leadership i...