Amazon introduces new male voice option for Alexa’s responses in India
By MYBRANDBOOK
As Amazon’s Alexa completes five years in India, for the first-time, Indian users will be able to switch between Alexa’s original voice and a new masculine sounding voice. The new voice can respond in both English and Hindi languages.
Users can change Alexa’s voice by saying “Alexa, change your voice” on the Echo device or from the Alexa app by going to individual device setting and selecting Alexa’s voice. Customers can use any of the wake words including Alexa, Echo, Computer and Amazon to ask questions in English, Hindi and Hinglish.
As Amazon’s Alexa completes five years in India, Amazon announced that millions of customers across India have purchased Echo devices. Customers make requests in English, Hindi and Hinglish – for music, stories, jokes, news, information, recipes, alarms, reminders, smart home control, bill payments and more.
In 2022, requests to Alexa on Echo Smart speakers, Amazon Shopping App, Fire TV and many Alexa-enabled devices by other brands increased by 37% vs 2021 - making it a household name across the country. Maximum new customers started their Alexa journey on the Amazon Shopping App (Android only) - leading to over 55% increase in monthly active users YoY.
“It is humbling to see many Indian users enjoy interacting with Alexa as part of their daily routine. Over the past five years, our aim has been to build Alexa from India and for India, and I truly believe that our journey is synonymous to the evolution of ambient computing in the country. As we look ahead, our focus remains on bringing to life newer voice, touch, motion and vision-enabled experiences for consuming entertainment, completing tasks, and accessing information,” said Dilip R.S., Country Manager for Alexa, Amazon India.
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