UK regulatory body not keen on finalizing Microsoft’s acquisition of Activision
By MYBRANDBOOK
Regulatory hurdles are still preventing Microsoft from finalizing the acquisition of Activision, which happens to be the biggest takeover in tech history. The latest regulatory body to express its concerns is the British Competition and Markets Authority (CMA).
Analysts believe that Microsoft's deal, which is worth $68.7 billion, will hurt gamers in the long run because titles such as Call of Duty may become exclusive to Microsoft's Xbox console. This would result in higher prices, reduced range, market dominance, lower quality and worse service in gaming consoles.
“Our job is to make sure that UK gamers are not caught in the crossfire of global deals that, over time, could damage competition and result in higher prices, fewer choices, or less innovation. We have provisionally found that this may be the case here,” says CMA.
The UK's CMA suggests decoupling the Call of Duty franchise and allowing it to be an independent company. However, that may lead to limited resources and assets and cripple the firm. The European antitrust commission seems to be on the same page with the UK one and believes that some remedies must be applied before proceeding with the deal.
Microsoft promises that it won't make games from Activision exclusive to its own platforms while also offering Sony a 10-year license to ensure that Call of Duty stays on PlayStation for the foreseeable future.
But CMA isn't too keen on that idea. Microsoft has a history of exclusive titles with Windows and Xbox and its track record when it acquired ZeniMax studio in 2020 is also speaking against it. And even if Microsoft keeps Call of Duty on PlayStation, CMA is worried that it would be under "materially worse conditions".
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