Automation, Omni-channel communication, ML based use cases: Drivers of Digital transformation
By MYBRANDBOOK
Sivakumar Nandipati
CDO
Fedbank Financial Services
CIO priorities for 2022
The three mantras that customers crave for – Quality, Speed and Comfort. So looking at the following verticals from an organization point of view.
Automation – Identify bottleneck and slackness in existing process, remove manual intervention to automate respective process
Omni-Channel Communication – Not all customers have the same taste. While few value e-mails, some are comfortable with notifications
ML based use cases – AI/ML helps us to tell – “what customer needs” before he can discover or articulate clearly. Working on this provides qualitative customer delight
Voice Bot/Blast – Simply put, conversation is richer, quicker and comfortable
Digitization - opportunities galore
If some management is - treating IT as a cost centre and support function, they should wake up. Digital is not just a new revenue driver, but turned to be crucial customer expectation even in Tier-2 and 3 cities. Thanks to e-commerce and startups which has proved in the last decade – an inspiration is taken for traditional companies to adapt. Digital products and services itself are objects which customers seek. If not a first mover, be a fast follower. The priorities discussed like – automation, Omni-channel communication, ML based use cases on core systems etc. will be drivers for digital transformation.
Technology & Brand amalgamation
Digital is the bridge between two old school towers - technology and branding. Mastering and thinking digital brings a holistic approach to the organization. Privacy has improved a lot – taking an example of finger print in 2FA – which is more comfortable and secure. Personalization has taken privacy to the next level by customizing the contents and action parameters to be shown to respective customers. Not only - this helps for cross-promotion or customer delight, but also ultimately it will result in brand differentiation. Commenting on S/w Products and solutions- Build vs Buy is always a debate – but it is time to consider the new child in town – which is the 3rd approach – “Partner”.
Digitalization : The future of India
Demonetization has re-defined payment in India. Instant loans and Quick needed funds to account is now a comfort and no more a luxury.
Pandemic has made people re-think on their travel and contact which pushed Mobile Growth multi-fold. Lot of forms for services are getting replaced with higher security from apps at finger tips. Physical movement with limbs replaced by Digital taps with finger taps. Customer expectation as well as Knowledge sharing between industries is growing at a rapid pace. IT stalwarts inspire from other industries to grow together aiming for newer heights. Automation, AI/ML based use cases, Voice will be the future of Indian industries.
BREAKING NEWS
TECHNO TRENDS
Nazara and ONDC set to transform in-game monetization with ‘
Nazara Technologies has teamed up with the Open Network for Digital Comme...
Jio Platforms and NICSI to offer cloud services to government
In a collaborative initiative, the National Informatics Centre Services In...
BSNL awards ₹5,000 Cr Project to RVNL-Led Consortium
A syndicate led by Rail Vikas Nigam Limited (abbreviated as RVNL), along wi...
Pinterest tracks users without consent, alleges complaint
A recent complaint alleges that Pinterest, the popular image-sharing platf...
E-Magazine
TECHNOTAINMENT
Netflix adds 'Moments' feature for saving, sharing scenes from
Netflix has introduced a new “Moments” feature on its mobile app, whic
Jacqueline Fernandez come together with YouTuber Mr. Beast for
Jacqueline Fernandez has partnered with American YouTuber Mr. Beast to b
MOVERS & SHAKERS
Visa elevates Rishi Chhabra as new Country Manager for India
Rishi holds a Master’s in Industrial Engineering from The Ohio State Univ
Genesys welcomes Albert Nel as Senior VP and Regional Sales Le
Genesys continues to deepen its investment in the APAC region. Earlier this
OPEN YOUR EYES
INTERVIEWS
In India, 88% of Indian business leaders are planning to inves
As we move through 2024, it has become increasingly clear that AI is not ju
AMD Pensando driving innovation in the DPU architecture space
AMD Pensando stands out in the DPU (Data Processing Unit) market with its u
HOT PICK
SonicWall Launches TZ80: A Powerful Solution for Remote Office
SonicWall announced today the launch of the TZ80, a groundbreaking securit
Gigabyte X3D Turbo: A Gaming Revolution
GIGABYTE X3D Turbo Mode is a cutting-edge feature that unifies cores distr
MAKE IN INDIA BRANDS
STERLITE TECHNOLOGIES LTD.
VEHERE INTERACTIVE PVT. LTD.
TALLY SOLUTIONS PVT. LTD.
GLOBUS INFOCOM LTD.
EMINENT CIO'S OF INDIA
ICONS OF INDIA
Icons Of India : Dr. Arvind Gupta
Arvind Gupta is the Head and Co-Founder of the Digital India Foundatio...
ICONS OF INDIA : VINAY SINHA
Vinay Sinha is the Managing Director of Sales for the India Mega Regio...
Icons Of India : Kumar Mangalam Birla
Aditya Birla Group chairman Kumar Mangalam Birla recently made a comeb...
PARTNER SPEAKERS
PSU
PFC - Power Finance Corporation Ltd
PFC is a leading financial institution in India specializing in power ...
CERT-IN - Indian Computer Emergency Response Team
CERT-In is a national nodal agency for responding to computer security...
C-DOT - Center of Development of Telematics
India’s premier research and development center focused on telecommu...
VIDEOS
Top 25 Brands
Global Indian industry
Indian Tech Talent Excelling The Tech World - Satya Nadella, Chairman & CEO- Microsoft
Satya Nadella, the Chairman and CEO of Microsoft, recently emphasized ...
Indian Tech Talent Excelling The Tech World - Thomas Kurian, CEO- Google Cloud
Thomas Kurian, the CEO of Google Cloud, has been instrumental in expan...
Indian Tech Talent Excelling The Tech World - Soni Jiandani, Co-Founder- Pensando Systems
Soni Jiandani, Co-Founder of Pensando Systems, is a tech visionary ren...
STARNITE AWARDS 2024
ITFORUM 2024
CMO of the Year
WOMEN LEADERSHIP
IMAGE GALLERY
TRENDS IN TECHNOLOGY
MORE VIDEOS
ADVERTISEMENTS
TECHNOLOGY DISRUPTION
UNICORNS REVOLUTIONISING
