Alpha Max aims to be among the top 5 OEM brands in the next five years
By MYBRANDBOOK
Anirudh Bharara
Director -
Aggressive Electronics Manufacturing Services Private limited
BRAND ROADMAP 2022
Brand positioning occurs whether or not a company is proactive in developing a position. However, if the management takes an intelligent, forward-looking approach, it can positively influence its brand positioning in the eyes of its target customers.
Alpha Max technologies Private limited is a start-up that has been a part of large deals in government bids all across the country and even overseas. Its focus this financial year is to reach out to more and more new accounts through its SI partners and in parallel to the channel partners. The company’s priorities are to focus on both segments of networking products, Active and Passive and also do something innovative in new segments.
STRIKING THE TECH-CORD WITH CUSTOMERS
To reach the “V” one has to be very cautious as reaching the “V” may be a temporary act whereas to retain the position of “V” is not as simple as it may seem. The aim of Alpha Max technologies is to be among the top 5 OEM brands in the next five years who are known for Quality, Responsiveness and Timelines.
We are a Start-up and to imagine all start-ups to be “UNICORN” is not a correct measurement. I believe that not all start-ups face the same issue in climbing up, though hick-ups are similar, which boils down to fund availability to keep the growth curve alive.
Secondly, we love to call our “customers” “partners in growth” and we ensure that all their requirements are tailored to best suit their needs and how we as “agents for change” bring them the same and keep the morale of both high. We have a strong relationship with all System Integrators from different regions we call Clusters and engage in regular discussion to forge forward.
STEPS TOWARDS CYBER RESILIENCE
When it boils down to “PRIVACY”, it is the most abused word in the IT industry. In that sense, we are safe to be out of it as we presently manufacture a piece of technology which is “passive” in nature and poses no threat to “privacy”. However, in future when we do commence manufacturing the “active” components, we will follow the privacy guidelines laid down in the policy documentation of the country.
We always see that normally a brand name is associated with the technology which it brings out. We wanted to be a bit different and hence our brand name is different from that of our technology company (AlphaMax vs Aggressive Electronics Manufacturing Services Pvt. Ltd.). To differentiate further, we went on to establish the start-up AlphaMax Technologies Pvt Ltd. to own the brand “AlphaMax” itself.
ESTABLISHING BRAND CREDIBILITY
The brand is the identity of a company and we are as concerned as any other brand or company. We do few things which enables us to stay focused and these things are followed by almost all successful brands –
a) We give a lot of freedom to our Cluster Heads who are our CEOs in their regions across India
b) We never promise stars or moon but we promise what we can deliver
c) We are cautious and keep learning from our mistakes and upgrade us
d) We value our partners, SIs and “end user Growth Agents” most
e) We do lot of sessions with our partners and product managers to share knowledge
In spite of fund scarcity, we are doing a lot of marketing activities including hiring a branding agency for social media coverage and advising on marketing trends that we need to focus on.
COMPLEMENTING MAKE IN INDIA
In the past two years, Alpha Max has been able to penetrate the government domain with few large orders as an OEM and is working on almost half a dozen or more such large-scale projects. There are challenges and they will always remain.
Singapore to remove One-Time Passwords from Bank Accounts
According to the Monetary Authority of Singapore, clients who utilise secur...
Is 375 million Airtel subscribers database breached?
When a hacker claims to have accessed and put up for sale a customer databa...
The government of India intends to construct a single portal f
A single portal will be launched by the Indian government to list all of it...
OpenAI offers GPT-4o, a faster model available to all users at
GPT-4o, a faster and more sophisticated AI model, is made available to all...
ICONS OF INDIA : SANJAY NAYAR
Sanjay Nayar is a senior finance professional in the Indian private in...
Icons Of India : GAUTAM ADANI CHAIRMAN ADANI GROUP
Gautam Adani is the Founder and Chairman of the Adani Group, which ran...
Icons Of India : RAJENDRA SINGH PAWAR
Rajendra Singh Pawar is the Executive Chairman and Co-Founder of NIIT ...
TCIL - Telecommunications Consultants India Limited
TCIL is a government-owned engineering and consultancy company...
PFC - Power Finance Corporation Ltd
PFC is a leading financial institution in India specializing in power ...
NIC - National Informatics Centre
NIC serves as the primary IT solutions provider for the government of ...
Indian Tech Talent Excelling The Tech World - REVATHI ADVAITHI, CEO- Flex
Revathi Advaithi, the CEO of Flex, is a dynamic leader driving growth ...
Indian Tech Talent Excelling The Tech World - Satya Nadella, Chairman & CEO- Microsoft
Satya Nadella, the Chairman and CEO of Microsoft, recently emphasized ...
Indian Tech Talent Excelling The Tech World - Anirudh Devgan , President, Cadence Design
Anirudh Devgan, the Global President and CEO of Cadence Design Systems...