A10 delivers to its customers secured applications that perform at optimum levels
By MYBRANDBOOK
Anthony Webb
VP International - A10 Networks
BRAND ROADMAP 2022
With cyberattacks increasing every hour amid the pandemic, in 2022, A10 Networks’ top priority is to innovate advanced IT and security solutions to address the challenges of the new normal while also providing clients with the most secure and available digital experience possible. In addition, implementing advanced technologies like artificial intelligence, machine learning and automation is another focus area to help identify cyber-attacks in real time, and protection against DDoS attacks.
When it comes to its marketing strategy, A10 Networks is focused around communicating how the brand is helping customers, service providers and enterprises solve their operational challenges. These include:
STRIKING THE TECH-CORD WITH CUSTOMERS
A10 Networks is committed to delivering secure application services for on-premises, multi-cloud, and edge-cloud environments at hyperscale. It provides customers with secure and reliable app delivery for hybrid cloud environments, which include private clouds with our application delivery controller (ADC).
With its Affinity Partner Program, A10 Networks is teaming up with leaders in the marketplace to help support customers and drive better business outcomes. It invests heavily in the development and training of its partners and also offer them other benefits including – training and certification, Elevate to Elite Program, Tech Packs, Path to Platinum and Lead the Way initiative.
BUILDING AN EFFECTIVE CYBER SHIELD
With an increase in ransomware attacks on organizations in the last couple of years, a Zero Trust model combined with A10 Networks Thunder SSL Insight has become a critical element of network defense (inside or outside) that helps support a Zero Trust strategy by restoring full traffic visibility. A10 Network’s DDoS protection solutions also protect against the largest DDoS attacks and can help organizations avoid business downtime, lost revenue, and damaged reputation, while also ensuring future protection.
ESTABLISHING THE BRAND CREDIBILITY
A10 Networks believes in growing its business by being a preferred partner to its customers in helping them ensure digital resiliency, and by building a dedicated set of channel partners who are leaders in the marketplace. The primary focus is to partner with players who are strong in key verticals and can bring talent and expertise to customers. A10 Networks works with partners to understand their vertical expertise, their technical abilities, and their strength, and thereafter formulate a unique joint business model to address customers’ needs together.
The brand differentiates itself by securing application services powered by connected intelligence across its solutions for multi-cloud, edge cloud and 5G. A channel strategy encompassing APAC, EMEA and South Asia provides A10 Networks a unique perspective across a large segment. The company is committed to closely work with its partners and customers across the world to instill a sense of security and safety into the relationship.
THE IT INDUSTRY IN INDIA
The world has changed irrevocably, and the pace of digital transformation has accelerated beyond expectations. With corporate offices, government agencies, schools, and universities adapting to hybrid work/learning models, and many healthcare interactions moving online, cyber security gaps have formed. Enterprises across the world are witnessing increasing state-sponsored cyber threats and digital aggression as a result of geopolitical tensions.
Moving beyond the crisis mode, organizations are now laser-focused on digital resilience, moving to the cloud and how they can shore up their defenses. There is clearly a need to support employees to work in ways they are most comfortable. Indian organizations are also seen pivoting to Zero Trust models.
Singapore to remove One-Time Passwords from Bank Accounts
According to the Monetary Authority of Singapore, clients who utilise secur...
Is 375 million Airtel subscribers database breached?
When a hacker claims to have accessed and put up for sale a customer databa...
The government of India intends to construct a single portal f
A single portal will be launched by the Indian government to list all of it...
OpenAI offers GPT-4o, a faster model available to all users at
GPT-4o, a faster and more sophisticated AI model, is made available to all...
ICONS OF INDIA : SACHIN BANSAL
Sachin Bansal is an Indian entrepreneur. He is best known as the found...
Icons Of India : PRATIVA MOHAPATRA
Prativa is a transformational leader with an incredible breadth of exp...
Icons Of India : Daisy Chittilapilly
Daisy Chittilapilly is the President of Cisco’s India and SAARC regi...
DRDO - Defence Research and Development Organisation
DRDO responsible for the development of technology for use by the mili...
PFC - Power Finance Corporation Ltd
PFC is a leading financial institution in India specializing in power ...
C-DAC - Centre for Development of Advanced Computing
C-DAC is uniquely positioned in the field of advanced computing...
Indian Tech Talent Excelling The Tech World - NEAL MOHAN, CEO - Youtube
Neal Mohan, the CEO of YouTube, has a bold vision for the platform’s...
Indian Tech Talent Excelling The Tech World - Satya Nadella, Chairman & CEO- Microsoft
Satya Nadella, the Chairman and CEO of Microsoft, recently emphasized ...
Indian Tech Talent Excelling The Tech World - Thomas Kurian, CEO- Google Cloud
Thomas Kurian, the CEO of Google Cloud, has been instrumental in expan...