Ashiana Housing’s digital transformation focuses on end customer experience
By MYBRANDBOOK
Sandeep Jamdagni, Head IT & IS - Ashiana Housing
CIO priorities for 2022
As the economy is reviving from pandemic, so as real estate is recovering. Organizations which aligned themselves with digitalization had already enjoyed the edge of keep running the business during the pandemic. It will be a benchmark now to gear up for digital transformation.
Ashiana is already moving with pace on its digitalization drive. We are utilizing Cloud services, working on RPA for the repeated processes in accounting/sales. Our ERP and CRM are already on the Cloud platform.
This year our main focus is on strengthening our Information security posture. To remain competitive in the market with skilled manpower we are also focusing on building in-house leadership across all domains. Separate career growth and skill enhancement plans are made to have the right skilled manpower to support the digital journey.
Digitization - opportunities galore
Digitization brings new fronts of opportunity for the organizations. With our digital transformation we are focusing more on the end customer experience, right from the property selection to the lifelong property maintenance. We are looking for more opportunities in acquiring new customers and improving our maintenance services. We have already moved into this direction by upgrading all manual processes to digital automated processes, extensive use of mobile apps and Cloud services.
All these give a next level of confidence among internal and external customers for the data security and improvements in the process efficiency. Ultimately all these help in building trust with customers resulting in more referral sales.
IT: The Future of India
IT Tech is the power of emerging India. There are numerous opportunities available in the IT industry for all business verticals. We are already in the Industry 4.0 version, IoT, Cloud computing and analytics, AI/BI and ML into their production facilities and throughout their operations. There is a lot of scope in the digitalization of various processes which are still in manual mode, whether in accosting/ maintenance services/customer support/construction. As in our case, we are moving out from manual processes to the digitalization of various processes in our construction and maintenance services, which is generating more jobs and more revenue for the country.
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