CMO bridges the gap between business strategies and customer demands
By MYBRANDBOOK
Kaustubh Patki
Head Marketing India - Micro Focus India
The evolving role of CMOs
As the domino effect of the pandemic, the world around us has changed with major shifts in customer preferences, business goals, IT requirements, revenue distribution, and growth plans. Businesses have realized the importance of delivering superior customer experiences in driving growth and ensuring customer retention. The CMO stands as a bridge between business strategies and customer demands instrumental in defining the relationship with all stakeholders. As the market evolves, the role of a CMO continues to advance to keep the brand relevant and profitable. This accelerating pace creates the potential for new avenues for the business to be explored while shaping its brand and developing robust customer ties with newer streams of revenue.
Contribution towards strategic business discussions
The burgeoning number of channels, customer touchpoints, and products/solutions is irrevocably changing the way marketers communicate. With advancing technology and the vast amount of data available, marketers must take advantage of filtering their marketing efforts through insights and informed decisions. Real-time marketing is a key part of having a customer-centric approach which requires both technology and changes in business processes for the transformation. It helps arrive at optimal decisions at the right time for taking advantage of customer behaviour and stimulates cross-selling and up-selling opportunities. Today, customers are presented with a vast market of similar offerings and knowledge on the same, more than ever before. However, this brand dilemma can be used to the company’s advantage. Marketers can get customers’ inputs on their products against the other available brands in the market to create stronger experiences and engagement making the solution stand out.
Real-Time Marketing to Drive Sustainable Growth
With countrywide lockdown, omnichannel marketing became crucial for brands as customers moved from physical to virtual. In response to digital acceleration and growing demands of the B2B buyer, an omnichannel approach is the key in adopting a cross-channel and client-centric strategy. This provides an integrated and seamless client experience and enhances relationships with stakeholders across all channels and touchpoints.
With omnichannel marketing, social media has gained stronger impetus in the marketing strategy for lead/revenue generation. The present-day marketer creates an appeal to potential leads on the business’ online platforms, showcasing the services/product portfolio to add them to the sales funnel. Events are also being customized to cater to niche audiences for directing curated experiences and ensuring customer conversion. The information revolution today has truly changed the dialogue between customers, marketers, and the business, making it dynamic while pushing us to the next level of customer obsession.
BHIM to join e-commerce, competing with PhonePe and Google Pay
The government-supported payment software BHIM is getting ready to join t...
The latest version of X helps prevent deepfakes on social medi
To combat deepfakes and shallowfakes, Elon Musk revealed a new update t...
India and Namibia collaborate on a payment system similar to U
Once operational, the platform will enable digital transactions in Namibia,...
Sebi issues show-cause notices to six Adani group firms
Sebi issued show-cause notices to six Adani Group firms, including Adani ...
AGGRESSIVE ELECTRONICS MANUFACTURING SERVICES PVT. LTD.
GLOBUS INFOCOM LTD.
TEJAS NETWORKS INDIA PVT. LTD.
FIREBOLTT
Technology Icons Of India 2023: Som Satsangi
With more than three decades in the IT Sector, Som is responsible for ...
Technology Icons Of India 2023: Dr. P D Vaghela
Dr PD Vaghela serves as the Chairperson of Telecommunications Regulato...
Technology Icons Of India 2023: C P Gurnani
CP Gurnani (popularly known as ‘CP’ within his peer group), is the...
EESL encouraging e-mobility adoption across India
Energy Efficiency Services Limited (EESL) is a Super Energy Service Co...
CERT-IN protecting the cyber security space of India
CERT-In serves in the area of cyber security threats like hacking and ...
BSE provides highly secure, efficient and transparent market for trading
BSE (formerly known as Bombay Stock Exchange Ltd.) is Asia's first & t...
EXCLUSIVE NETWORKS SALES INDIA PVT. LTD.
Exclusive Networks is a globally trusted cybersecurity specialist hel...
IRIS GLOBAL SERVICES PVT. LTD.
Iris Global services is one of the leading distribution houses that d...
SUPERTRON ELECTRONICS PVT. LTD.
Supertron deals in servers, laptops, components, accessories and is a...