Adoption of Digital Transformation boosting the importance of real-time marketing
By MYBRANDBOOK
Pranesh Urs
Director - Marketing Smartphones, Samsung India Electronics
The evolving role of CMOs
With digitization, the definition of what customer experience is continually evolving and is being redefined everyday with evol delight with personalization and customization efforts at every possible touch point. And technology plays a major role in delivering these experiences. Al, data analytics and use of innovative technologies, not only enhance the customer experiences, but also define how efficiently and effectively as a brand they are able to deliver those promises to customers, ultimately impacting the bottom line. Also, CRM enabled by right technology and analytics provides the opportunity to upsell or upgrade the customers, all at no or low acquisition cost.
Contribution towards strategic business discussions
There is increased competition in every category. The reasons could be easy to replicate business models, sameness of products/service and low entry barriers. Customers too are evolving at a rapid pace and their expectations from brands are ever increasing. In such a scenario, the role of CMO has never been more challenging.
As the landscape is changing fast, it is important to stay ahead of the curve and deliver on the brand promise with the sole objective of delighting the customers and driving business results; ranging from driving brand aspiration, to driving awareness to generating leads, to driving footfalls, to managing conversions to driving advocacy. On one end of the spectrum CMOs have the big data from various customer interactions and on the other they have the customer who is willing to engage provided they see value. What sense CMOs make of this plethora of data, distill these into actionable goals and delight customers through never-before experiences will decide the success.
Real-Time Marketing to Drive Sustainable Growth
As more and more customers are adopting digital means to engage, the importance of real-time marketing is growing. But it is important to define what experiences, and what not, will be addressed through real-time marketing. For sure, real-time marketing has to be done the right way rather than just being there at the moment. For ex; short term opportunities can be tapped to the advantage of the business while building on long term resilience, testing and learning will help to have meaningful engagements with customers based on their expectations and needs.
BREAKING NEWS
TECHNO TRENDS
Legal Battle Over IT Act Intensifies Amid Musk’s India Plans
The outcome of the legal dispute between X Corp and the Indian government c...
Wipro inks 10-year deal with Phoenix Group's ReAssure UK worth
The agreement, executed through Wipro and its 100% subsidiary,...
Centre announces that DPDP Rules nearing Finalisation by April
The government seeks to refine the rules for robust data protection, ensuri...
Home Ministry cracks down on PoS agents in digital arrest scam
Digital arrest scams are a growing cybercrime where victims are coerced or ...
E-Magazine
TECHNOTAINMENT
Hrithik Roshan to endorse RuPay as Brand Ambassador
RuPay is reportedly planning to feature Bollywood superstar Hrithik Rosha
India Today Group launches – AI Pop Stars
Staying true to our industry leadership position in using cutting-edge tech
MOVERS & SHAKERS
TelioLabs ropes in Phaniraj V A as the Group CEO
TelioLabs has announced the onboarding of Phaniraj V A as its new Group CE
Wipro Appoints Amit Kumar as Managing Partner and Global Head
Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO), a leading technology s
OPEN YOUR EYES
INTERVIEWS
Acer addresses evolving customer needs by consistently pushing
Acer offers a comprehensive range of products under one roof, including des
In India, 88% of Indian business leaders are planning to inves
As we move through 2024, it has become increasingly clear that AI is not ju
HOT PICK
MSI Announces the availability of RTX 50 series of laptops in
MSI, the innovative computing manufacturer in gaming, creator
Nothing Phone (3a) goes on sale today, starting at Rs 19,999
The phone was launched on March 4, featuring a 50MP main, ultra-wide, and t
MAKE IN INDIA BRANDS
FIRE BOLTT
PRAMA HIKVISION INDIA PRIVATE LIMITED
TATA CONSULTANCY SERVICES
LENOVO INDIA PVT. LTD.
EMINENT CIO'S OF INDIA
ICONS OF INDIA
ICONS OF INDIA : SANDIP PATEL
Sandip Patel is the Managing Director for IBM India & South Asia regio...
Icons Of India : MADHABI PURI BUCH
Madhabi Puri Buch is the first-female chairperson of India’s markets...
Icons Of India : RAJENDRA SINGH PAWAR
Rajendra Singh Pawar is the Executive Chairman and Co-Founder of NIIT ...
PARTNER SPEAKERS
PSU
IREDA - Indian Renewable Energy Development Agency Limited
IREDA is a specialized financial institution in India that facilitates...
STPI - Software Technology Parks of India
STPI promotes and facilitates the growth of the IT and ITES industry i...
C-DAC - Centre for Development of Advanced Computing
C-DAC is uniquely positioned in the field of advanced computing...
VIDEOS
Top 25 Brands
Global Indian industry
Indian Tech Talent Excelling The Tech World - AJAY BANGA, President - World Bank
Ajay Banga is an Indian-born American business executive who currently...
Indian Tech Talent Excelling The Tech World - Aneel Bhusri, CEO, Workday
Aneel Bhusri, Co-Founder and Executive Chair at Workday, has been a le...
Indian Tech Talent Excelling The Tech World - Dheeraj Pandey, CEO, DevRev
Dheeraj Pandey, Co-founder and CEO at DevRev , has a remarkable journe...
ITFORUM 2025
CMO of the Year
WOMEN LEADERSHIP
IMAGE GALLERY
TRENDS IN TECHNOLOGY
MORE VIDEOS
ADVERTISEMENTS
TECHNOLOGY DISRUPTION
UNICORNS REVOLUTIONISING
of images belongs to the respective copyright holders
