With the understanding of digital experience, CMOs responsible for increasing market share
By MYBRANDBOOK
Prasenjit Roy
Chief Marketing Officer, NTT India
The evolving role of CMOs
With the customer being at the center of all marketing related decisions, the CMO’s role too has evolved to become an agent of change and be one of the key leaders for driving CX. CMOs today are expected to have the knowledge and expertise on customer behaviours and trends by using all the technology choices they have with them. As CX is a critical component of every organization’s success, CMOs today are going beyond their marketing objectives and roles, and are focused on identifying customer needs to build strong and sustainable customer relationships. However, every decision requires accurate data, and CMOs cannot operate without adequate insights. CMOs also need to be aware of how they can use data in an intelligent way to create hyper-personalized experiences for customers, which can have a big impact on CX. In summary, CMOs have to take the lead in driving effective customer experience strategies, as they can lead to a huge impact on the bottom line.
Contribution towards strategic business discussions
The last two years have changed the way companies do business. Digital-first models have risen in a huge way, and CMOs thanks to their understanding and experience of using data extensively, are increasingly being asked to play a role in shaping product and future revenue growth. During peak Covid-19 periods, CMOs innovated to create digitally enabled channels for not only enabling sales support but also growth in sales. CMOs went beyond driving just leads to taking initiatives that could lead to stronger relationships with end customers. As CMOs understand how digital experiences can influence customers, they are naturally tasked with the responsibility of increasing market share. More importantly, companies today understand that the CMO is the voice of the customer, and his or her inputs are crucial to the company’s success and growth.
Real-Time Marketing to Drive Sustainable Growth
In today’s fast paced world, real-time marketing is a key to understand and service customer preferences in a better way. But for real-time marketing to work, we need real-time data. If real-time data can be accessed and insights can be drawn quickly, the results can be powerful. if an e-commerce website realizes the high probability of a sale which is marked by a customer visiting the same product page for a number of times, it can instantly throw in a discount to convert the fence-sitter to a buyer. This is the power of real-time marketing, and can play a huge role in improving customer experience and subsequently, sales.
BREAKING NEWS
TECHNO TRENDS
Nazara and ONDC set to transform in-game monetization with ‘
Nazara Technologies has teamed up with the Open Network for Digital Comme...
Jio Platforms and NICSI to offer cloud services to government
In a collaborative initiative, the National Informatics Centre Services In...
BSNL awards ₹5,000 Cr Project to RVNL-Led Consortium
A syndicate led by Rail Vikas Nigam Limited (abbreviated as RVNL), along wi...
Pinterest tracks users without consent, alleges complaint
A recent complaint alleges that Pinterest, the popular image-sharing platf...
E-Magazine
TECHNOTAINMENT
Netflix adds 'Moments' feature for saving, sharing scenes from
Netflix has introduced a new “Moments” feature on its mobile app, whic
Jacqueline Fernandez come together with YouTuber Mr. Beast for
Jacqueline Fernandez has partnered with American YouTuber Mr. Beast to b
MOVERS & SHAKERS
Visa elevates Rishi Chhabra as new Country Manager for India
Rishi holds a Master’s in Industrial Engineering from The Ohio State Univ
Genesys welcomes Albert Nel as Senior VP and Regional Sales Le
Genesys continues to deepen its investment in the APAC region. Earlier this
OPEN YOUR EYES
INTERVIEWS
In India, 88% of Indian business leaders are planning to inves
As we move through 2024, it has become increasingly clear that AI is not ju
Delivering Critical Business Communication Solutions to Enterp
Arya Omnitalk and Syntel’s comprehensive suite of solutions and more than
HOT PICK
SonicWall Launches TZ80: A Powerful Solution for Remote Office
SonicWall announced today the launch of the TZ80, a groundbreaking securit
Gigabyte X3D Turbo: A Gaming Revolution
GIGABYTE X3D Turbo Mode is a cutting-edge feature that unifies cores distr
MAKE IN INDIA BRANDS
DATA SAFEGUARD INDIA PRIVATE LIMITED
NETWEB TECHNOLOGIES INDIA LTD.
ADITYA INFOTECH LTD.
WIPRO LTD.
EMINENT CIO'S OF INDIA
ICONS OF INDIA
ICONS OF INDIA : SOM SATSANGI
With more than three decades in the IT Sector, Som is responsible for ...
Icons Of India : Arundhati Bhattacharya
Arundhati Bhattacharya serves as the Chairperson and CEO of Salesforce...
Icons Of India : Dilip Asbe
At present, Dilip Asbe is heading National Payments Corporation of Ind...
PARTNER SPEAKERS
PSU
NPCI - National Payments Corporation of India
NPCI is an umbrella organization for operating retail payments and set...
IFFCO - Indian Farmers Fertiliser Cooperative
IFFCO operates as a cooperative society owned and controlled by its fa...
GSTN - Goods and Services Tax Network
GSTN provides shared IT infrastructure and service to both central and...
VIDEOS
Top 25 Brands
Global Indian industry
Indian Tech Talent Excelling The Tech World - Satya Nadella, Chairman & CEO- Microsoft
Satya Nadella, the Chairman and CEO of Microsoft, recently emphasized ...
Indian Tech Talent Excelling The Tech World - NIKESH ARORA, Chairman CEO - Palo Alto Networks
Nikesh Arora, the Chairman and CEO of Palo Alto Networks, is steering ...
Indian Tech Talent Excelling The Tech World - Sanjay Mehrotra, CEO- Micron Technology
Sanjay Mehrotra, the President and CEO of Micron Technology, is at the...
STARNITE AWARDS 2024
ITFORUM 2024
CMO of the Year
WOMEN LEADERSHIP
IMAGE GALLERY
TRENDS IN TECHNOLOGY
MORE VIDEOS
ADVERTISEMENTS
TECHNOLOGY DISRUPTION
UNICORNS REVOLUTIONISING
