Most Trusted Brands 2022 : IBM
By MYBRANDBOOK
KEY DIFFERENTIATOR:
International Business Machines Corporation (IBM) began its business as the Computing, Tabulating & Recording Company (C-T-R) founded by Herman Hollerith in the late 1800s. IBM has remained one of the 5 largest technology companies in the world for the last 110 years, with operations in over 170 countries. It provides integrated solutions that leverage information technology and knowledge of business processes. The work to fuse AI with hybrid cloud management running on OpenShift has emerged as a key differentiator for IBM.
PRODUCTS & SOLUTIONS:
Computer Hardware (IBM’s POWER microprocessors, Middleware, Software, Hosting, Consulting Services, Cloud Computing (IaaS, SaaS and PaaS), Cognitive Computing, Data & Analytics, Internet of Things, IBM Watson, Security (IBM Secure Blue encryption hardware), All-flash Arrays, IT Outsourcing. IBM had spin off legacy business to focus on cloud and AI services.
BRAND VISIBILITY:
The net worth of IBM is around $118 billion in the year 2022. 60% of its earnings come from IT Services and 30% comes from IBM Cloud Services and the rest a very small part from hardware sales. The new generation of IBM’s hybrid cloud enables its customers to build once, deploy anywhere and manage it all from a single pane of glass. IBM is helping businesses adapt and transform like never before.
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