Most Trusted Brands 2022: Apple India
By MYBRANDBOOK
KEY DIFFERENTIATOR: Apple is a prominent hardware and software company best known for its series of personal computers, the iPod and its innovative marketing strategies for its products. Headquartered in Cupertino, California, United States, Apple was founded as Apple Computer Company in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne.
PRODUCTS AND SERVICES: iPhone, iPad, Mac PC, iPod portable media player, Apple smartwatch, Apple TV, Apple AirPods wireless earbuds, macOS & iOS, Safari web browser, iTunes store, Mac App Store, Apple Music, Apple TV+, iMessage, iCloud and Apple Pay, Apple care products.
BRAND VISIBILITY: Apple own its own hardware, operating system, applications and services, all tied together rather neatly with its new Cloud architecture. Apple’s brand awareness is among the top of all other global tech companies. Keeping their branding simple, aesthetically pleasing, and also marketing in an exciting and informative way hugely contributes to their branding success. Apple is one of the world’s most successful and profitable technology companies. Customers pay a premium for the product because of its user-friendly features. Apple's unique selling point is the user experience. From its design, value, to its operating system, everything is customer-centric
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