Google to limit ad tracking across apps on Android
By MYBRANDBOOK
Google has announced a multi-year initiative to build the Privacy Sandbox on Android, with the goal of introducing new, more private advertising solutions. Specifically, these solutions will limit sharing of user data with third parties and operate without cross-app identifiers, including advertising ID. They are also exploring technologies that reduce the potential for covert data collection, including safer ways for apps to integrate with advertising SDKs.
The Privacy Sandbox on Android builds on their existing efforts on the web, providing a clear path forward to improve user privacy without putting access to free content and services at risk.
The company realizes that other platforms have taken a different approach to ads privacy, bluntly restricting existing technologies used by developers and advertisers. They believe that — without first providing a privacy-preserving alternative path — such approaches can be ineffective and lead to worse outcomes for user privacy and developer businesses.
Their goal with the Privacy Sandbox on Android is to develop effective and privacy enhancing advertising solutions, where users know their information is protected, and developers and businesses have the tools to succeed on mobile. While they design, build and test these new solutions, they plan to support existing ads platform features for at least two years, and they intend to provide substantial notice ahead of any future changes.
The developers can review the initial design proposals and share feedback on the Android developer site. The company plans to release developer previews over the course of the year, with a beta release by the end of the year. They will provide regular updates on designs and timelines, and they can also sign up to receive updates.
Google knows this initiative needs input from across the industry in order to succeed. They have already heard from many partners about their interest in working together to improve ads privacy on Android, and invite more organizations to participate.
BREAKING NEWS
TECHNO TRENDS
Microsoft to build a new data centre to support Thailand's tec
Microsoft has revealed intentions to construct a regional data centre as w...
SAP launches cloud services to help Indian scaleups innovate m
SAP at SAP unveils now "GROW with SAP for Scaleups," a new cloud service d...
Denodo and Sonata form alliance to unlock data-to-value creati
Denodo and Sonata Information Technology India Limited (SITL) have annou...
Google Play Store will now let users download two apps simulta
Google Play Store now lets users download two apps simultaneously. While a...
E-Magazine
TECHNOTAINMENT
ED attaches Raj Kundra, Shilpa Shetty’s Rs 97 crore worth as
The Enforcement Directorate (ED) has seized businessman Raj Kundra's pro
Salman Khan trolled for singing with B Praak at Anant Ambani's
To celebrate Mukesh Ambani's youngest son Anant Ambani’s 29th birthday
MOVERS & SHAKERS
DigiCert names Atri Chatterjee as CMO
DigiCert has announced the appointment of Atri Chatterjee as Chief Market
Amagi names its Chief Product Officer
Amagi announced the appointment of Richard Perkett as its Chief Product Of
OPEN YOUR EYES
INTERVIEWS
CommScope celebrates its 25 years of legacy in India by contin
A strong brand must also reflect the company values and speak exactly what
Commvault leading the next generation of data protection throu
A valued brand, Commvault reinforces the commitment to protect customer dat
HOT PICK
COLORFUL rolls out an array of gaming laptops
COLORFUL launched its incredible series of COLORFUL EVOL P15 gaming laptop
Dell Technologies launches new AI-powered commercial PC portfo
Dell Technologies has launched the broadest portfolio of commercial AI lap
MAKE IN INDIA BRANDS
CENTRE FOR DEVELOPMENT OF TELEMATICS
MICROMAX INFORMATICS LTD.
JUVAS SOLUTIONS PVT. LTD.
EXIDE INDUSTRIES LTD.
EMINENT CIO'S OF INDIA
ICONS OF INDIA
Technology Icons Of India 2023: Madhabi Puri Buch
Madhabi Puri Buch is the chairperson of the securities regulatory body...
Technology Icons Of India 2023: Honorary Prof. N. Balakrishnan
Prof. N. Balakrishnan is an Indian aerospace and computer scientist. H...
Technology Icons Of India 2023: Bharat Goenka
Bharat Goenka is the Managing Director of Tally Solutions. He is well ...
PARTNER SPEAKERS
PSU
C-DAC keeps India ahead in IT & Electronics R&D space
Centre for Development of Advanced Computing (C-DAC) is the premier R&...
STPI encouraging software exports from India
Software Technology Parks of India (STPI) is an S&T organization under...
TCIL continues to strengthen India with its technology expertise
TCIL undertakes consultancy & turnkey projects in the field of Telecom...
VIDEOS
Top 25 Brands
Value-Added Distribution
REDINGTON INDIA LIMITED
Redington (India) Limited operates in the IT product distribution busi...
B D SOFTWARE
BD Software is the distributor of IT security solutions in India. The ...
TEXONIC INSTRUMENTS
Texonic has carved a niche for itself in the Technology Distribution i...
ITFORUM 2024
WIITF 2024
CMO of the Year
WOMEN LEADERSHIP
EMINENT CIO's OF INDIA
TRENDS IN TECHNOLOGY
MORE VIDEOS
ADVERTISEMENTS
TECHNOLOGY DISRUPTION
UNICORNS REVOLUTIONISING
